Performance Marketer

Delnie; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Delnie in Bengaluru, India seeks a data‑driven Paid Acquisition Manager to own cross‑channel campaigns across Meta, Google, and emerging channels. You will optimize budgets, ensure high-quality leads, and drive funnel performance from ad to CRM.

The role emphasizes analytics, creative judgment, and clear client communication, with responsibility for reporting and quarterly spend forecasts. A strong track record across at least two channels is required.

Qualifications

• 3+ years owning paid acquisition budgets across at least two major channels.
• Demonstrable results: be ready to talk through an account from A to B, including what didn’t work.
• Strong creative judgment; you can brief a designer or video editor and say why an ad is failing.
• Comfortable with analytics and attribution, and honest about attribution's limits.
• Experience with landing page and funnel optimisation, including CRO testing.
• Understands the difference between lead volume and lead quality, and optimises for the second.
• Clear communicator with clients and internal teams.

Responsibilities

• Own end-to-end paid acquisition for a portfolio of accounts across Meta, Google, and emerging channels.
• Set and defend channel mix and budget allocation against CPA and ROAS targets.
• Brief and iterate on creative — you decide what gets made, based on what the data says is failing.
• Own the full funnel: ad, landing page, form, and the handoff into CRM or app install.
• Build and maintain reporting that a client or founder can read without a translator.
• Run a disciplined testing calendar — audiences, creatives, offers, landing pages — with documented results.
• Forecast spend and expected return for upcoming quarters.

Skills

Paid acquisition

Budget management

Cross-channel campaigns

Creative briefing

Analytics & attribution

Landing page optimization

A/B testing

Client communication

Job description

A cross-channel performance role: Meta, Google, and whatever else earns its place. You'll own acquisition targets for a set of accounts and be measured on cost per acquisition and return on spend, not on activity.

Where the Google Ads Specialist goes deep on one platform, this role goes across the funnel — channel mix, creative strategy, landing pages, and the handoff into CRM.

Responsibilities

• Own end-to-end paid acquisition for a portfolio of accounts across Meta, Google, and emerging channels.
• Set and defend channel mix and budget allocation against CPA and ROAS targets.
• Brief and iterate on creative — you decide what gets made, based on what the data says is failing.
• Own the full funnel: ad, landing page, form, and the handoff into CRM or app install.
• Build and maintain reporting that a client or founder can read without a translator.
• Run a disciplined testing calendar — audiences, creatives, offers, landing pages — with documented results.
• Forecast spend and expected return for upcoming quarters.

Requirements

• 3+ years owning paid acquisition budgets across at least two major channels.
• Demonstrable results — be ready to talk through an account you took from A to B, including what didn't work.
• Strong creative judgment; you can brief a designer or video editor and say why an ad is failing.
• Comfortable with analytics and attribution, and honest about attribution's limits.
• Experience with landing page and funnel optimisation, including CRO testing.
• Understands the difference between lead volume and lead quality, and optimises for the second.
• Clear communicator with clients and internal teams.

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