Performance & Conversion rate Optimising Manage - Luxury Goods

Consult Shekhar Pandey; India; Hybrid; INR 1,800,000 - 2,200,000; Full time

Job summary

Consult Shekhar Pandey is seeking a high-caliber Performance Marketing Manager for a premium D2C brand in Delhi-NCR. The role requires end-to-end ownership of performance marketing, from strategy and media planning to execution, optimization and ROI.

You will scale campaigns across Meta/Google/YouTube, drive ROAS, CAC and LTV improvements, and lead conversion optimizations with a data-driven approach. Hybrid work model offered.

Qualifications

• 3–5 years of performance marketing experience in D2C brands.
• /nProven track record of scaling digital spends with ROAS/CAC improvements.
• /nHands-on in Meta Ads, Google Ads, and performance analytics.
• /nStrong understanding of D2C metrics, funnels, attribution, LTV, CAC, ROAS.
• /nAnalytical, growth-minded, data-driven.

Responsibilities

• Own and scale performance marketing across Meta, Google, YouTube and others.
• - Drive customer acquisition, revenue, ROAS, CAC and LTV across the funnel.
• - Develop and execute performance strategies aligned with revenue goals.
• - Manage large digital media budgets with ROI focus.
• - Lead A/B testing across creatives, audiences, landing pages, offers.
• - Collaborate with Creative, Brand, Product, E-commerce, Analytics.
• - Build dashboards and provide actionable insights.
• - Identify new channels, audiences and growth levers.
• - Work with agencies while owning performance.

Skills

Performance marketing

D2C brand growth

ROAS optimization

CAC reduction

A/B testing

Analytics & dashboards

Media planning

Tools

Google Ads

Meta Ads

YouTube Ads

GA4

Job description

High-quality performance amd conversion rate optimising marketers from premium D2C brands:

Performance Marketing Manager Premium D2C

Experience: 3 -5 Years
CTC: 18-22 LPA
Location: Delhi NCR
Work Mode: Hybrid
Working Days: MondayFriday, 4 days office one day home | Weekends Off

About the Role

We are looking for a high-calibre Performance and conversion rate Marketer with strong hands‑on expertise in scaling digital acquisition for a premium D2C brand. The ideal candidate should be data-driven, commercially sharp and capable of owning performance marketing end-to-endfrom strategy and media planning to execution, optimisation and ROI.

Key Responsibilities

• Own and scale performance marketing across Meta, Google, YouTube and other relevant digital platforms.
• Drive customer acquisition, revenue, ROAS, CAC and LTV across the funnel.
• Develop and execute performance strategies aligned with business and revenue goals.
• Manage significant digital media budgets with a strong focus on ROI and profitable growth.
• Analyse campaign, cohort and funnel data to identify growth opportunities.
• Lead A/B testing across creatives, audiences, landing pages and offers.
• Work closely with Creative, Brand, Product, E-commerce and Analytics teams to improve conversion and acquisition efficiency.
• Build dashboards and provide actionable insights on campaign and business performance.
• Identify new channels, audiences and growth levers to diversify acquisition.
• Work with agencies/platform partners where required, while retaining strong ownership of performance.

What Were Looking For

• 3–5 years of strong performance marketing experience, preferably with a premium / aspirational D2C brand.
• Proven track record of scaling digital spends while improving ROAS/CAC.
• Strong hands-on expertise in Meta Ads, Google Ads and performance analytics.
• Excellent understanding of D2C metrics, conversion funnels, attribution, CAC, LTV, ROAS and contribution margins.
• Strong analytical and numerical ability with a commercial/growth mindset.
• Someone who is comfortable getting into the numbers, identifying what is working/not working and taking decisive action.
• Candidates from premium D2C, consumer brands, beauty, fashion, lifestyle, wellness, luxury, food & beverage or other high-growth consumer businesses preferred.

Ideal Candidate

We are looking for someone who has actually scaled a D2C business, not merely managed campaigns. Someone who can look at a 1 crore media budget and answer: “Where should the next 10 lakh go, and why?”

Compensation: 20–25 LPA
Work Model: Hybrid
Working Days: Monday–Friday |