Performance Content Writer

Traya; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Traya in Mumbai is seeking a hands-on Content Writer who can own content end-to-end—from scripting and creator briefs to coordinating with editors and delivering assets that drive measurable results. The role emphasizes performance-focused content, brand storytelling, and data-driven optimization across performance channels, with ownership of asset creation and timelines.

You will craft pillars for awareness, education, trust, and conversion while collaborating with performance marketers and

Qualifications

• 3+ years in performance content creation and creative strategy.
• Exceptional scripting and copywriting grounded in brand identity.
• Proven ability to manage the full content lifecycle—from concept to asset delivery.
• Strong grasp of performance marketing metrics and iterative testing.

Responsibilities

• Develop and execute a performance-focused content strategy aligned with revenue goals.
• Manage timelines, production schedules, and cross-functional deliverables within your portfolio.
• Build content pillars for awareness, education, trust and conversion while preserving brand consistency.
• Lead scripting and brief creators/influencers; coordinate with editors, designers and video editors to deliver assets.
• Own the performance impact of ads across Meta, Google, YouTube and other paid channels.

Skills

Content strategy

Copywriting

Scripting

Performance marketing

Analytics

Brand storytelling

Project management

Job description

We are looking for a hands-on, performance-driven Content Writer who can own content end-to-end — from sharp scripting and creator briefing to coordinating with editors and delivering finished assets that drive measurable results. In this role, you will stay on top of everything within your portfolio, maintaining complete ownership of asset creation, delivery, and creative strategy. You should be equally comfortable crafting brand narratives and owning the performance impact of ad creatives through constant, data-led optimization.

Key Responsibilities:

• Develop and execute a performance-focused content strategy aligned with business and revenue goals.
• Stay on top of everything within your creative portfolio, managing timelines, production schedules, and cross-functional deliverables.
• Build clear content pillars for awareness, education, trust-building, and conversion while maintaining brand consistency across all touchpoints.

2. Scripting & Asset Production

• Lead scripting as a core competency — writing compelling, high-converting hooks, ad copy, and narrative angles rooted in deep brand understanding.
• Manage end-to-end creative workflows: write scripts, brief creators/influencers, direct creative intent, and coordinate closely with video editors and designers to deliver polished, performance-ready assets.
• Translate men’s hair health, product education, and customer transformation stories into engaging, platform-native formats.

3. Performance Creative & Creative Optimization

• Own the performance impact of ads across Meta, Google, YouTube, and other paid channels.
• Analyze key performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) to continuously iterate and optimize winning creatives.
• Run structured creative testing frameworks, constantly experimenting with new hooks, angles, messaging, and visual formats based on performance learnings.

4. Cross-Functional Collaboration

• Partner seamlessly with performance marketers, designers, editors, and product teams to translate campaign requirements into high-performing creative assets.
• Support influencer, partnership, and retention initiatives with tailored, high-impact content briefs and assets.

Requirements

• 3+ years of experience in performance content creation and creative strategy, ideally within D2C, health, wellness, or beauty.
• Exceptional scripting and copywriting skills grounded in brand identity and modern male consumer psychology.
• Proven ability to manage the full content lifecycle — from initial concept and creator briefs to final editor coordination and asset delivery.
• Strong grasp of performance marketing metrics with a track record of driving impact through iterative testing and optimization.
• Deep understanding of platform trends, social-native formats, and SEO best practices.
• Proactive portfolio ownership with top-tier organizational, communication, and creative management skills.