Performance & Content Marketing Specialist

Softuvo; Mohali; On-site; INR 600,000 - 900,000; Full time

Job summary

Softuvo is seeking a Performance & Content Marketing Specialist who blends content creation with hands-on performance marketing. This role splits focus roughly 50/50 between content growth and paid campaigns, requiring research, content briefs, and data-driven optimization.

You’ll manage Google and Meta campaigns, collaborate with writers and designers, and drive leads and conversions through integrated content and paid strategies.

Qualifications

• 2–5 years of relevant digital marketing experience.
• Hands-on Google Ads + Meta Ads experience.
• Experience managing or working with advertising budgets.
• Google Keyword Planner, GA4 and GTM experience.
• Strong content creation and social media experience.
• Experience with content strategy/briefing and competitor research.
• Good understanding of lead generation and conversion.
• Strong written and verbal communication.
• Ability to manage multiple projects and work independently.

Responsibilities

• Research industries, audiences, competitors to identify content opportunities.
• Develop content calendars, briefs and campaigns for blogs and social channels.
• Write clear, engaging content for blogs, social posts and marketing copy.
• Collaborate with writers, designers and video teams to produce content.
• Review content to ensure it meets brief, brand and objectives.
• Build LinkedIn/social presence through content, engagement and distribution.
• Plan, manage and optimize Google Ads and Meta Ads campaigns.
• Perform keyword research, audience targeting, campaign structure and budgeting.
• Monitor CTR, CPC, CPL/CPA, conversion rates and ROAS.
• Connect content, social and paid campaigns to business goals.

Skills

Content creation

Social media management

Analytical thinking

Research skills

Written communication

Verbal communication

Multi-project management

Lead generation understanding

Tools

Google Ads

Meta Ads

Google Keyword Planner

GA4

Google Tag Manager

Job description

About the Role

We’re looking for a Performance & Content Marketing Specialist who is equally comfortable with creating good content and managing performance marketing campaigns.

This is a hands-on role with roughly a 50% content/growth and 50% performance marketing focus.

We need someone who can understand a business, research its audience and competitors, create or guide high-quality content, manage social media and outreach, run Google and Meta campaigns, and use data to improve marketing results.

This is not a coordination-only, content-only, SEO-only or PPC-only role.

What You’ll Do

Content & Social, Research industries, audiences, competitors and trends to find useful content opportunities.

Develop content calendars, ideas, briefs and campaigns for blogs, LinkedIn and other social channels.

Write clear, engaging and audience-focused content, including blogs, social posts and marketing copy.

Work with writers, designers and video team members to turn ideas into quality content.

Review content before it reaches the client and ensure it meets the brief, brand and business objective.

Help build LinkedIn/social presence through meaningful content, engagement and distribution.

Performance Marketing

Plan, manage and optimize Google Ads and Meta Ads campaigns.

Handle keyword research and Google Keyword Planner, audience targeting, campaign structure, bidding and budget allocation.

Monitor and improve CTR, CPC, CPL/CPA, conversion rates and ROAS.

Identify wasted spend, weak campaigns and conversion problems, and recommend corrective action.

Manage and improve lead-generation campaigns rather than simply keeping campaigns active.

Analytics & Tracking

Work with GA4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel and UTM tracking.

Understand the marketing funnel from traffic and engagement through to leads and qualified opportunities.

Use data to explain what is working, what isn't, and what should change next.

Research, Outreach & Growth

Conduct competitor and creative research across websites, social media and advertising channels.

Identify opportunities for LinkedIn outreach, content distribution, partnerships and lead generation.

Connect content, social and paid campaigns to business and conversion goals.

What We're Looking For

We want someone who is:

A good content creator, not just someone who can schedule posts.

A practical performance marketer, not someone with only basic PPC knowledge.

Analytical, but also creative.

Comfortable researching before creating.

Able to turn business requirements into clear content and campaign briefs.

Comfortable taking ownership from idea to execution and measurement.

Interested in leads, conversions and business results, not just traffic, impressions or number of posts.

Must Have

• 2–5 years of relevant digital marketing experience.
• Hands-on Google Ads + Meta Ads experience.
• Experience managing or working with advertising budgets.
• Google Keyword Planner, GA4 and GTM experience.
• Strong content creation and social media experience.
• Experience with content strategy/briefing and competitor research.
• Good understanding of lead generation and conversion.
• Strong written and verbal communication.
• Ability to manage multiple projects and work independently.