Partnerships Manager - Strategic Alliances

Edvia; Chandigarh; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Edvia.ai, an AI-powered overseas education platform, is seeking a Partnerships Manager to lead institutional alliances and offline campaigns in North India. You will identify, approach, and secure college, university, and school partnerships while building long-term relationships with placement cells and academic stakeholders.

The role covers territory and campaign management, BTL execution, events, and regular reporting.

Qualifications

• Bachelor’s degree in Marketing, Business, Education, or related field.
• 4-6 years of experience in offline marketing, institutional tie-ups, field marketing, or education outreach.
• Strong network and prior experience with college/university partnerships.
• Expertise in handling offline student acquisition campaigns and events.

Responsibilities

• Identify, approach, and secure partnerships with colleges, universities, and schools.
• Build long-term relationships with academic stakeholders, placement cells, and student leaders.
• Conduct presentations, counselling sessions, and brand introduction meetings at institutions.
• Plan and execute seminars, workshops, orientation sessions, and micro-events for student recruitment.
• Organise canopy activities, info kiosks, counselling desks, and student interaction booths.
• Represent Edvia at education fairs, campus events, and offline promotional drives.
• Track leads generated through offline channels and ensure smooth handover to the counselling team.
• Create monthly territory-wise plans for institutional visits and outreach activities.
• Increase brand presence in Punjab, Himachal, Haryana, Chandigarh, etc., within budget.
• Execute BTL campaigns, posters, standees, banners, and campus branding plans.
• Coordinate with marketing and design teams for offline creatives and event materials.
• Prepare weekly/monthly reports on partnerships, events, leads, and conversions.

Skills

Communication skills

Presentation skills

Negotiation skills

Relationship building

Organisational skills

Education

Bachelor’s degree in Marketing or related field

Job description

Partnerships Manager - Strategic Alliances

Department

Strategic Partnerships

Experience

4-8 years

Location

Travel in North India

Employment Type

Full Time

Grade

3/4

Ed-tech

Work Schedule

Monday to Saturday

About Us

Edvia.ai is an AI-powered overseas education platform under the Daltin Edu Group. We help students achieve their global education goals through technology-driven guidance, personalised counselling, and end-to-end support—without relying on traditional consultancy models.

Key Responsibilities

1. Institutional Partnerships (Core Responsibility)

Identify, approach, and secure partnerships with colleges, universities, and schools.

Build long-term relationships with academic stakeholders, placement cells, and student community leaders.

Conduct presentations, counselling sessions, and brand introduction meetings at institutions.

Plan and execute seminars, workshops, orientation sessions, and micro-events for student recruitment.

Organise canopy activities, info kiosks, counselling desks, and student interaction booths.

Represent Edvia at education fairs, campus events, and offline promotional drives.

Track leads generated through offline channels and ensure smooth handover to the counselling team.

3. Territory & Campaign Management

Create a monthly territory-wise plan for institutional visits and outreach activities.

Increase brand presence in targeted regions (Punjab, Himachal, Haryana, Chandigarh, etc.).

Ensure all offline campaigns are completed within approved budgets and deliver targeted enrolments.

4. Brand Visibility & BTL Execution

Execute BTL campaigns, posters, standees, banners, and campus branding plans.

Maintain brand consistency in all offline collaterals and promotional assets.

Identify high-footfall zones for student-focused activities.

Coordinate with the digital marketing and design teams for offline creatives, brochures, banners, and event materials.

Prepare weekly/monthly reports on:

• Partnerships built
• Events conducted
• Leads generated
• Conversion performance

Provide on-ground insights to marketing leadership for strategic improvements.

Manage promoters, field executives, or temporary staff for events.

Handle local vendors for printing, venue arrangements, and event logistics.

Requirements

• Bachelor’s degree in Marketing, Business, Education, or a related field.
• 4-6 years of experience in offline marketing, institutional tie‑ups, field marketing, or education outreach.
• Strong network and prior experience with college/university partnerships.
• Expertise in handling offline student acquisition campaigns and events.
• Excellent communication, presentation, and negotiation skills.
• Strong organisational and relationship‑building abilities.
• Ability to travel for institutional tie‑ups, meetings and events.
• Comfortable working in a target-driven and fast-paced environment.

Ready to Join Our Team?

Take the next step in your career and help us build the future of education technology.