Paid Media Executive

Estée Lauder Companies; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Estée Lauder Companies in Mumbai leads the Brands group's paid media strategy, coordinating across brand managers and media agencies to implement a full-funnel plan.

The role demands strong analytics, budget optimization, and hands-on management of SEM, paid social, and programmatic campaigns in a fast-paced, multi-brand environment.

The ideal candidate has 3-5 years of paid media experience and a university degree, with proven ability to collaborate and drive results.

Qualifications

• 3–5 years minimum paid media experience in agency or client side.
• University degree in marketing, communications or related field.
• Strong knowledge of SEM, display, social and programmatic channels.

Responsibilities

• Define and execute the paid media strategy across brands.
• Plan budgets and optimize mix to reach goals.
• Collaborate with internal teams and external agencies; manage briefs and reports.

Skills

Paid media management

Digital marketing strategy

Education

University Degree

Tools

Google Analytics 360

Facebook Ads Manager

Programmatic buying platforms

Job description

Description

This position participates in the Brands groupings' overall media strategy, defines and executes the paid media strategy (full funnel). Monitors overall media investments from Brand Groupings and consolidates paid media activities across brands, whilst ensuring best⁃in⁃class paid media expertise and adoption of MarTech Tools by teams.

Key Interfaces:

• Internal: Brand Consumer Marketing, Brand Manager, Owned and Earned Media, Paid Media Manager, Local and Regional DCM,CRM
• External: Media Agencies, Facebook / Google,...MarTech

Key Accountabilities:

• Participates in the Brands Grouping overall media strategy, defines and executes the paid media strategy.
• Based on the 360 Consumer Marketing Plan, defines the paid media plan: where to play, calendar, assets,.. in accordance with brands paid media strategy.
• Defines A&P budget needs and optimal paid media mix to reach goals (always on and campaigns).
• Drives monthly review of A&P budget with Paid Media Manager and proposes reallocation when necessary.
• Prepares agency brief, with review from Consumer Marketing, leads communications with the agency for branded projects. Controls plan and assets created by the agency.
• Proactively reports to brand/DP team changes in the A&P spending that might impact demand and forecast.
• Significant digital marketing experience, including previous experience in driving and executing digital media strategy in a global, multi-brand, multi-channel, fast paced environment.
• Proven experience in effectively managing ATL/BTL paid media agencies relationships and performance.
• Successful track record of working in a cross-collaborative way; able to develop relationships with all stakeholders.
• Great project management, organizational and analytical skills.
• Experience in managing budgets in a multi-P&L environment.
• In-depth understanding of all SEM, paid social, display (all models, including programmatic), affiliation marketing.
• Ability to challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.
• Able to effectively build and proactively leverage internal and external networks.
• Must exhibit the highest personal and professional ethics.
• Highly analytical, analyzes & utilizes facts effectively for presentation to decision makers. Must be comfortable with analysis to drive decision making.
• Detailed understanding of the On-Line and Direct to Consumers, notably consumer funnel and markets dynamics.
• Excellent knowledge of data analytics tools and methodology (Attribution modelling, Google Analytics, 360, Facebook Manager, etc..).
• Good experience in working with key media groups, such as Google, Facebook, Twitter, and local media publishing houses and agencies.
• Proven experience of people, process and digital media technology.
• Enhanced problem-solving skills with the ability to translate analytic data into strategic ideas and fast execution.
• Excellent change management skills in a highly dynamic, complex and volatile environment.
• Excellent collaboration and influential skills in a highly complex matrix environment.
• Ability to develop ideas and strategies that lead to success and the growth of our Brands.
• Strong communication skills.
• Brand knowledge (product, consumers, strategy,..).

Qualifications

• 3⁃5 years Minimum Paid Media in agency or Client side with relevant University Degree