Paid Media Specialist

Webindia Inc; India; On-site; INR 500,000 - 900,000; Full time

Job summary

Webindia Inc is seeking a Paid Marketing Specialist to manage and optimise Google Ads and Meta Ads campaigns for international clients across e-commerce and service sectors. You will drive profitable, performance-based campaigns from strategy to daily optimisation and reporting, leveraging AI tools to streamline setup and analysis.

You will conduct keyword research, track performance, and implement conversion tracking with the analytics team while maintaining a strong focus on ROI and scalable

Qualifications

• Proven Google Ads & Meta Ads performance
• Experience with international e-commerce/projects
• Good understanding of AI tools for ad creation and reporting
• Exposure to Claude/ChatGPT/Gemini-like platforms in daily work
• Proficiency in GA4, GTM, Meta Business Suite and performance tracking
• Ability to manage multiple campaigns in a fast-paced setting

Responsibilities

• Manage and optimise Google and Meta ad campaigns for international clients
• Develop and refine paid advertising strategies focused on ROI and profitability
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimisation
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns daily
• Track campaign performance and share weekly/monthly reports with insights and actions
• Run A/B tests on creatives, landing pages, and ad copy to improve conversions
• Set up tracking, conversions, remarketing, and attribution with analytics teams
• Use AI tools to improve campaign setup, analysis, reporting, and efficiency

Skills

Google Ads

Meta Ads

GA4

GTM

Performance tracking

AI tools

Campaign optimisation

Tools

GA4

GTM

Meta Business Suite

Job description

We are looking for a Paid Marketing Specialist to manage and optimise Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end, from strategy and setup to daily optimisation and reporting, while using AI tools to work smarter and faster.

Roles & Responsibilities

• Manage and optimise Google & Meta ad campaigns for international e-commerce and service-based clients.
• Develop and refine paid advertising strategies focused on ROI and profitability
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimisation.
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
• Track and analyse campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
• Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
• Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
• Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimisation efficiency.

Role Overview

We are looking for a Paid Marketing Specialist to manage and optimise Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end, from strategy and setup to daily optimisation and reporting, while using AI tools to work smarter and faster.

Roles & Responsibilities

• Manage and optimise Google & Meta ad campaigns for international e-commerce and service-based clients.
• Develop and refine paid advertising strategies focused on ROI and profitability
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimisation.
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.Track and analyse campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
• Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
• Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
• Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimisation efficiency.

Must-Have Requirements

• Strong expertise in Google Ads and Meta Ads, with proven performance results.
• Experience with international e-commerce and service-based projects.
• Good understanding of AI tools for ad creation, workflow support, reporting, and optimisation.
• Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
• Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
• Ability to manage multiple projects efficiently in a fast-paced environment.