Paid Media Manager

Growthbuddy; India; Remote; INR 1,200,000 - 1,800,000; Full time

Job summary

Growthbuddy is hiring a Paid Media Manager to lead client relationships and run B2B campaigns across Google, LinkedIn and Meta. The role demands hands-on campaign management, clear client communication, and strategic thinking to drive pipeline and revenue.

You will manage multiple client accounts, deliver performance-driven recommendations, and grow into a trusted strategic partner for your clients. This is a fully remote, full-time position with IST-aligned hours.

Qualifications

• 5+ years in digital marketing or advertising agency roles managing multiple client accounts.
• Hands-on experience with B2B lead generation campaigns across Google, LinkedIn and Meta.
• Led client meetings and presentations and communicated paid media concepts clearly.
• Ability to turn performance data into actionable strategic recommendations.

Responsibilities

• Manage client accounts as the primary contact, focusing on performance and strategy.
• Build and optimise B2B lead generation campaigns across Google, LinkedIn and Meta.
• Translate business goals into media strategies, campaigns, budgets and testing plans.
• Collaborate with internal teams on audits, research and strategic projects.

Skills

Client management

PPC management

B2B lead generation

Campaign analysis

Strategic thinking

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

HubSpot

CRO

Job description

Lead client relationships and run Google, LinkedIn and Meta campaigns for B2B tech companies at a performance media agency that measures success in pipeline and revenue.

Role type: Full-time, fully remote

Working hours: 6:30 PM – 2:30 AM (IST)

About the opportunity

We're hiring for a US-based performance media agency that works with growing B2B companies across SaaS, fintech, technology and professional services. They're looking for an experienced Paid Media Manager who can combine strong hands‑on campaign management with confident client communication and strategic thinking.

You'll manage multiple client accounts, lead client conversations, build and optimise campaigns, and turn performance data into clear recommendations. As you grow into the role, you'll take greater ownership of accounts and become a trusted strategic partner for your clients.

What you will do

Manage client accounts

• Act as the primary point of contact for assigned clients, leading calls and keeping conversations focused on performance, strategy and next steps.
• Understand each client's business, goals, target audience and sales process.
• Turn performance data into clear recommendations and explain what happened, why it happened and what should happen next.
• Build strong client relationships through clear communication, responsiveness and follow-through.
• Build, manage and optimise B2B lead generation campaigns across Google Ads, LinkedIn Ads and Meta Ads.
• Translate business goals into media strategies, campaign structures, testing plans, budgets and priorities.
• Analyse performance across channels and identify trends, opportunities and issues that require action.
• Develop recommendations around targeting, creative, landing pages, conversion strategy, budget allocation and testing.
• Evaluate performance across the full customer journey rather than relying solely on platform or last-click metrics.

Own performance and quality

• Review account performance regularly and proactively identify opportunities and potential problems.
• QA campaign launches, optimisations, tracking, budgets, targeting and creative.
• Identify tracking, attribution and measurement issues and work with technical specialists to investigate them.
• Contribute to QBRs, performance reviews, forecasts and strategic planning.

Work with the wider team

• Work closely with other Paid Media Managers, Associate Directors, creative teams and analytics and conversion specialists.
• Bring the right internal resources into conversations when specialised expertise is needed.
• Contribute to audits, research, internal processes, training and other strategic projects.

Who we are looking for

• You've spent 5+ years working in a digital marketing or advertising agency, managing multiple client accounts.
• You have hands‑on experience managing B2B lead generation campaigns across Google Ads, LinkedIn Ads and Meta Ads, including both paid media strategy and campaign execution.
• You've led client meetings and presentations, communicated confidently with clients, and can explain paid media concepts clearly.
• You can analyse performance data, understand what is driving results, and turn your findings into clear strategic recommendations.
• You're comfortable managing multiple clients, deadlines and competing priorities while maintaining a high standard of accuracy and attention to detail.
• You're proactive and comfortable working independently, with the judgement to know when to make a decision and when to involve others.

Bonus points if you have

• Experience working with SaaS, fintech or developer-focused companies/audiences.
• Experience across additional channels such as Microsoft Ads, Reddit Ads, X Ads, programmatic, CTV, audio or OOH.
• Experience with GA4, Google Tag Manager, HubSpot, CRO or landing page optimisation.