Paid Media Lead

TransPerfect; Maharashtra; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

TransPerfect is seeking a Paid Media Lead in India to plan, deploy, and optimize cross-channel campaigns. You will own the technical craft of paid media—structure, targeting, bidding, testing—and the strategic craft of aligning campaigns with the funnel to drive quality leads toward sales readiness.

You will collaborate with the Senior Director of Creative Performance Marketing to translate creative briefs and strategies into live campaigns that perform, while focusing on data-driven

Qualifications

• 5+ years of hands-on paid media experience across multiple platforms.
• Advanced expertise in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Experience with two or more of Reddit Ads, TikTok Ads Manager, ChatGPT Ads, YouTube, Microsoft Ads, programmatic or other emerging platforms.
• Strong understanding of the marketing funnel and how paid media integrates with nurture, content, and sales to move leads through it.
• Creative instincts with opinions on ad copy, hooks, and concepts.
• Proven track record of growing both quantity and quality of leads in the funnel.
• Strong knowledge of conversion tracking (pixels, server-side, offline conversions, GA4).
• Experience building custom audiences, lookalikes, and account-based targeting.
• Structured A/B testing with data-driven improvements.
• Comfortable with dashboards and data extraction.

Responsibilities

• Plan campaign architecture across platforms with funnel-based intent and audience logic.
• Experiment with lead acquisition, test new platforms and formats to grow leads.
• Design retargeting and lifecycle audiences aligned with email nurture and sales outreach.
• Collaborate with marketing on lead qualification and sales hand-off criteria.
• Contribute creative direction to ad concepts and copy for resonant campaigns.
• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, TikTok, and emerging platforms like ChatGPT Ads.
• Set up and manage audience targeting including custom audiences, lookalikes, contextual, and AB lists.
• Determine bid strategy and budget pacing across campaigns.
• Tag assets consistently and manage UTMs.
• Set up conversion tracking (pixels, server-side, offline) and verify GA4 accuracy.
• Run structured A/B tests on copy, creative, audiences, and bidding.
• Pull data, build reports, and share insights with the team.
• Continuously optimize campaigns by shifting budget to top performers.

Skills

Paid media experience

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads

TikTok Ads Manager

ChatGPT Ads

YouTube

Microsoft Ads

Emerging platforms

Marketing funnel

Creative copy

Conversion tracking GA4

Account-based targeting

Education

Bachelor's degree

Job description

OVERVIEW: If running paid campaigns across a bunch of platforms is your happy place, and you think as much about the journey as the click, this could be a good fit. You're in Google Ads in the morning, LinkedIn Campaign Manager over lunch, and Reddit or TikTok in the afternoon. In between, you're thinking about how these campaigns work together to move real people through our funnel. We're hiring a Paid Media Lead to plan, deploy, and optimize campaigns across our paid channels. This role isn't just about setting campaigns live and watching the numbers. It's about thinking carefully about the marketing funnel, inventing new ways to bring quality leads and accounts into it, and using paid media to move them all the way through to sales-ready. You'll work closely with our Senior Director of Creative Performance Marketing, turning creative briefs and campaign strategies into live campaigns that actually perform. You'll own the technical craft of paid media (structure, targeting, bidding, testing, iteration) and the strategic craft of designing campaigns that do their job at each funnel stage. This is an individual contributor role with no direct reports. What you'll be doing is deep, hands on platform work combined with real strategic thinking about how paid fits into the broader journey.

JOB RESPONSIBILITIES

• Plan campaign architecture across platforms with clear funnel intent (awareness, consideration, decision) and matching audience, creative, and CTA logic for each stage
• Get creative about lead acquisition itself: figure out how to reach new audiences, test new platforms and formats, and keep growing both the quantity and quality of leads coming into the funnel
• Design retargeting and lifecycle audiences that work with email nurture, content offers, and sales outreach to move leads through the funnel
• Partner with the rest of the marketing team on lead qualification and hand-off criteria, so what reaches sales is actually ready to convert
• Contribute creative direction to ad concepts and copy, working with our creative resources on work that resonates
• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), Reddit, TikTok, and emerging platforms like ChatGPT Ads
• Set up and manage audience targeting, including custom audiences, lookalikes, contextual, intent, and account-based lists
• Own bid strategy selection and budget pacing across campaigns
• Traffic creative assets, keep naming conventions consistent, and manage UTMs
• Set up conversion tracking (pixels, server-side, offline conversions) and make sure GA4 is telling us the truth
• Run structured A/B tests on copy, creative, audiences, and bidding
• Pull data, build reports, and share what's working (and what isn't) with the team
• Continuously optimize campaigns, moving budget toward what's performing and shutting off what isn't

REQUIRED EDUCATION, EXPERIENCE & SKILLS

• 5+ years of hands-on paid media experience across multiple platforms
• Advanced expertise in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Working experience with at least two of: Reddit Ads, TikTok Ads Manager, ChatGPT Ads, YouTube, Microsoft Ads, programmatic, or other emerging platforms
• Strong understanding of the marketing funnel and how paid media integrates with nurture, content, and sales to move leads through it
• Real creative instinct: you have opinions about ad copy, hooks, and concepts, and can point to work you've influenced or written that performed
• Creative problem-solving around lead acquisition: a track record of finding new ways to reach audiences and grow both the quantity and quality of leads in the funnel
• Strong grip on conversion tracking (pixels, server-side, offline conversions, GA4)
• Experience building custom audiences, lookalikes, and account-based targeting
• Structured A/B testing experience and a track record of using test results to actually improve performance
• Comfortable in dashboards and pulling your own data
• Bachelor's degree