Paid Media Executive

Stakque Digital; Mangaluru; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary package

Career advancement opportunities

Collaborative team environment

Job summary

Stakque Digital in Karnataka is seeking a Paid Ads Executive to own Google Ads and Meta Ads campaigns from planning to optimization. You will drive effective campaigns and measurable ROI with a data-driven approach.

Responsibilities include keyword research, audience segmentation, bidding, and collaboration with creative teams to craft high-converting ads. Stay ahead with PPC trends and AI-driven advertising innovations.

Qualifications

• 1–2 years of proven experience managing Google Ads and Meta Ads campaigns.
• Hands-on use of Google Ads Manager, Meta Business Manager, Google Analytics and Tag Manager.
• Strong analytical, problem-solving and data interpretation skills.
• Certification in Google Ads and/or Meta Ads is advantageous, with additional platforms a plus.

Responsibilities

• Plan, launch, and manage campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience segmentation, competitor analysis, and bidding strategy to maximize ROI.
• Optimize ad performance with focus on CTR, CPC, CPA, ROAS and conversions.
• Collaborate with creative and content teams to develop engaging ad copies and creatives.
• Implement and manage conversion tracking, retargeting, and funnel optimization.
• Generate weekly/monthly performance reports with actionable insights and stay updated on PPC trends.

Skills

Google Ads

Meta Ads

Campaign Management

Keyword Research

Audience Segmentation

Bidding Strategy

Analytics & Reporting

Conversion Tracking

Tools

Google Ads Manager

Meta Business Manager

Google Analytics

Google Tag Manager

Job description

About Stakque

At Stakque Digital, we are a high-performance growth squad that partners with businesses to embed, fix, and scaletheir marketing performance. With expertise across SEO, Paid Ads, Web Development, Automation, and E-commerce Growth, we drive measurable impact for clients across industries.

Role Overview

We are seeking a Paid Ads Executive who can take full ownership of Google Ads and Meta Ads campaignsfrom planning to optimizationwhile bringing fresh ideas and performance-driven strategies to the table. Knowledge of other paid ad platforms is a plus.

Key Responsibilities

• Plan, launch, and manage campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience segmentation, competitor analysis, and bidding strategy to maximize ROI.
• Optimize ad performance with strong focus on CTR, CPC, CPA, ROAS, and conversions.
• Collaborate with creative and content teams to develop engaging ad copies and creatives.
• Implement and manage conversion tracking, retargeting, and funnel optimization.
• Generate weekly/monthly performance reports with actionable insights.
• Stay updated with the latest PPC trends, platform updates, and AI-driven advertising innovations.

Requirements

• Minimum 1-2 years of proven experience managing Google Ads and Meta Ads campaigns.
• Hands-on experience with Google Ads Manager, Meta Business Manager, Google Analytics, and Tag Manager.
• Strong analytical, problem-solving, and data interpretation skills.
• Good to have knowledge of other ad platforms such as:
  • LinkedIn Ads (B2B campaigns)
  • Twitter/X Ads (brand awareness campaigns)
  • Pinterest Ads (e-commerce & lifestyle audiences)
  • TikTok Ads (youth-focused/global campaigns)
• Certification in Google Ads and/or Meta Ads is a strong advantage.

Why Join Us

• Be part of a results-first culture that values innovation and growth.
• Opportunity to work on diverse campaigns across industries and geographies.
• A collaborative team environment with room for career advancement.
• Competitive salary package based on skills and experience.