Performance Marketer

Katyayani Organics Pvt. Ltd.; Bhopal; On-site; INR 600,000 - 900,000; Full time

Job summary

Katyayani Organics Pvt. Ltd. is seeking a Performance Marketing Specialist to lead campaigns across Meta and Google Ads for our e-commerce and mobile app. You will drive user acquisition, optimize ROAS, and manage CAC/CPA with a data-driven mindset.

The ideal candidate has hands-on app marketing experience, strong analytics, and familiarity with attribution tools. Collaboration with product and tech teams will be essential to optimize conversion funnels and retention.

Qualifications

• 2–3 years of Performance Marketing experience in a digital marketing agency.
• Minimum 1 year hands-on experience managing app marketing campaigns.
• Strong understanding of Meta Ads and Google Ads.
• Excel proficiency with VLOOKUP, pivot tables, and formulas.
• Experience with GA4 for attribution and analytics.
• Knowledge of event tracking and conversion funnels.

Responsibilities

• Plan, execute, and optimize campaigns across Meta and Google Ads for web and mobile app.
• Drive app installs, user acquisition, and revenue growth through data‑driven optimization.
• Own ROAS, Revenue, CAC, CPA, CPI, LTV, and user retention metrics.
• Manage audience targeting, remarketing, lookalike audiences, and scaling.
• Conduct A/B testing of creatives, audiences, bidding strategies, and landing pages.
• Monitor performance, analyze data, and provide actionable insights through reporting.
• Collaborate with Product, Creative, Sales, and Tech to improve funnels and user journeys.

Skills

Meta Ads

Google Ads

A/B testing

Data analytics

Education

B.Tech/B.E. (Engineering)

Tools

Looker Studio

SQL

BigQuery

AppsFlyer

Mixpanel

CleverTap

Firebase Analytics

Google Tag Manager

Job description

Katyayani Organics is one of India's leading AgriTech companies, offering crop protection products, plant nutrition solutions, fertilizers, and bio-products. We are rapidly scaling our e-commerce platform and mobile app, making digital growth a key business priority.Role OverviewWe are looking for a Performance Marketing Specialist with strong agency experience and hands-on expertise in mobile app marketing. The ideal candidate should be analytical, data-driven, and capable of scaling customer acquisition across Meta and Google while maintaining profitable growth.

Key ResponsibilitiesPlan, execute, and optimize performance campaigns across Meta and Google Ads for both the e-commerce website and mobile app.Drive app installs, user acquisition, registrations, and revenue growth through data-driven campaign optimization.Own and improve key business metrics, including ROAS, Revenue, CAC, CPA, CPI, LTV, and user retention.Manage audience targeting, remarketing, lookalike audiences, and campaign scaling.Conduct A/B testing of creatives, audiences, bidding strategies, and landing pages to improve campaign performance.Monitor campaign performance, analyze data, and provide actionable insights through regular reporting.Collaborate with Product, Creative, Sales, and Tech teams to improve conversion funnels and user journeys.

Requirements

• B.Tech/B.E. degree (Engineering background is mandatory).

Nice to Have

• Experience in D2C, E-commerce, Retail, FMCG, or AgriTech.
• Prior experience in the agriculture industry is a strong advantage.
• Experience handling large advertising budgets and scaling profitable campaigns.
• Familiarity with Looker Studio, SQL, or BigQuery is a plus.
• Knowledge of tools like AppsFlyer, Mixpanel, CleverTap, Firebase Analytics, and Google Tag Manager (GTM).

2–3 years of Performance Marketing experience in a digital marketing agency.Minimum 1 year of hands-on experience managing app marketing campaigns.Strong understanding of Meta Ads and Google Ads.Excellent analytical skills with proficiency in Excel, with knowledge of VLOOKUP, pivot tables, and formulas.Experience working with attribution and analytics tools such as Google Analytics (GA4).Good understanding of event tracking, attribution, conversion funnels, and campaign measurement.