Overview
We are looking for a Senior PPC/Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app-focused campaigns. The ideal candidate should have proven expertise in driving app installs, appsales, and ROI-focused paid campaigns, including TikTok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads, Display Ads and PMax Campaigns.
Key Responsibilities
- Plan, execute, and optimize Google Ads & Meta Ads campaigns for: App installs & in-app conversions
- Manage and scale: Google App Campaigns (UAC-automated Google Ads campaigns) Search, Display, YouTube & Performance Max campaigns
- Meta App Install & Conversion campaigns
- Track and analyze performance using GTM, GA4, Firebase, Google Ads, and Meta Ads Manager
Requirements
- Proven expertise with Google Merchant Center & Shopping Ads
- Strong analytical skills with experience in GA4, Firebase, Tag Manager
- Experience managing multiple campaigns/clients simultaneously
Preferred Qualifications
- Experience with app-based businesses, e-commerce, or performance agencies
- Familiarity with automation, scripts, and AI-driven bidding strategies
- 5 Days Working
- Work Life Balance
- Lucrative Rewards & Recognition
- Employee friendly Corporate Work culture
- Timings are fixed with Saturday/ Sunday Off