Growth & Performance Specialist

Purple Quarter; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Purple Quarter in Bengaluru, India seeks a data-driven Growth & Performance Specialist to lead paid acquisition across search and social to generate high-intent leads and strengthen the brand.

You will build, execute, and optimize high-performing campaigns, collaborate with content/design teams, and monitor metrics like CAC, ROAS, CTR to drive scalable growth in a fast-paced environment.

Qualifications

• Hands-on experience setting up and running Google Ads campaigns from scratch.
• Proven multi-platform paid social campaign management on Meta and LinkedIn.
• Strong knowledge of core performance metrics and terminology (CAC, LTV, ROAS, CPA, CPL, CPC, CTR, CPM).

Responsibilities

• Set up, manage, and optimize Google PPC and display campaigns.
• Design and scale paid campaigns on Meta and LinkedIn to reach senior decision-makers.
• Develop full-funnel strategy with audience segmentation and keyword planning.
• Monitor CAC, ROAS, CTR, CPA, CPL, CPM and provide data-driven insights.
• Conduct CRO and A/B testing of ad copies and landing pages.
• Collaborate with content/design teams to create compelling creatives and copy.
• Manage budgets across channels to maximize ROI.
• Research market trends and develop content strategies aligned with goals.
• Create high-quality content for blogs, newsletters, and PRs.

Skills

Google Ads mastery

Paid social advertising

Analytics & data interpretation

Content collaboration

Education

Bachelor's degree in Marketing, Communications, Statistics, Business, or related field

Tools

GA4

SEMrush

Tag Manager

Job description

We are seeking a data-driven, hands-on Growth & Performance Specialist to lead and scale our paid acquisition channels and digital growth initiatives. In this role, you will be responsible for building, executing, and optimizing high-performing paid ad campaigns across search and social platforms to drive high-intent leads and strengthen Purple Quarter's brand presence.

If you excel at blending analytical rigor with performance strategy and thrive in a fast-paced environment, this is an exciting opportunity to make a direct impact on our growth trajectory.

Key Responsibilities

• Paid Search & Display Execution (Google PPC): Hands-on end-to-end setup, management, and continuous optimization of Google Ads search, display, and remarketing campaigns to capture high-intent B2B audiences.
• Paid Social Management (Meta & LinkedIn): Design, deploy, and scale paid campaign structures across Meta (Facebook/Instagram) and LinkedIn Ads to engage Founders, VCs, CEOs, and senior tech leaders.
• Full-Funnel Campaign Strategy: Conduct market research, audience segmentation, keyword planning, and competitive analysis to build targeted campaign structures aligned with business goals.
• Performance Analysis & Optimization: Actively monitor, analyze, and optimize campaign metrics (CAC, ROAS, CTR, CPA, CPL, CPM) using tools like Google Analytics. Provide actionable insights and data-backed recommendations.
• Conversion Rate Optimization (CRO) & A/B Testing: Continuously test ad copies, landing pages, creatives, and bidding strategies to maximize conversion efficiency across all acquisition touchpoints.
• Cross-Functional Collaboration: Partner closely with content creators, graphic designers, and internal stakeholders to produce compelling ad creatives, landing page content, and campaign messaging that aligns with the brand voice.
• Budget & Pipeline Management: Track ad spend allocation across channels to ensure efficient spend, predictable lead generation, and optimal overall ROI.
• Research & Strategy Development: Conduct market research to identify trends, customer needs, and competitive landscape. Develop content strategies that align with business goals.
• Content Creation: Write, edit, and publish high-quality content for various digital platforms including blogs, social media, email newsletters, website copy, reports, e-books, whitepapers and PRs.

Non-Negotiable Requirements

• Hands-On Google PPC Mastery: Demonstrated experience in directly setting up, structuring, and running Google Ads search and display campaigns from scratch (not just managing third-party agencies).
• Multi-Platform Paid Social Expertise: Proven hands-on track record of building and managing successful paid ad campaigns on Meta (Facebook/Instagram Ads Manager) and LinkedIn Campaign Manager.
• Fluency in Performance Terminology: Deep functional mastery of core performance metrics and terminology - including CAC, LTV, ROAS, CPA, CPL, CPC, CTR, CPM, QS (Quality Score), and Conversion Rates.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Statistics, Business, or a related field.
• 3-5 years of dedicated experience in performance marketing, growth marketing, or paid media acquisition.
• Proficiency in analytics tools such as Google Analytics (GA4), SEMrush, and tag management systems.
• Strong data analytics and quantitative skills with a sharp focus on ROI and decision-making.
• Excellent organizational skills with the ability to run and monitor multiple performance campaigns concurrently.
• Exceptional communication and writing skills to draft compelling ad copy and collaborate with design/content teams.