Output Sales Manager

Gramik®; Dadri; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Gramik is seeking a dynamic Sales Manager – Market Linkage & Fresh Produce to drive institutional sales and build buyer networks for Gramik Fresh. You will connect farm-sourced produce to modern trade, quick commerce, HORECA, and wholesale markets, ensuring reliable supply and favorable terms.

The ideal candidate has strong sales, negotiation, and relationship skills, with an established network in fresh produce.

Qualifications

• 3–8 years of experience in Fresh Produce, FMCG, Agri Trading, Wholesale, or Modern Trade Sales.
• Proven experience handling institutional or retail chain clients.
• Strong existing network within Modern Trade, Quick Commerce, HORECA, or mandi ecosystem (preferred).
• Excellent communication, negotiation, and relationship management skills.

Responsibilities

• Identify and acquire new institutional buyers across modern trade, quick commerce, retail chains, HORECA, and wholesale markets.
• Build and maintain long‑term relationships with procurement managers and key decision‑makers.
• Generate consistent purchase orders and establish annual supply agreements.
• Explore new markets, channels, and expansion opportunities.
• Achieve daily, weekly, and monthly sales targets; maximize price realization and margins.
• Drive repeat business from existing clients and negotiate pricing and terms effectively.
• Develop strong relationships with category buyers and procurement teams; ensure timely pricing, availability, and delivery schedules.
• Track mandi prices and monitor market trends; share insights with procurement and operations teams.
• Collaborate with Procurement, Quality, Logistics, and Operations teams; coordinate with Bright Store operations for order fulfillment.
• Forecast demand based on customer trends and market insights; maintain a strong weekly sales pipeline; identify seasonal opportunities.

Skills

Sales

Negotiation

Client Relationship Management

Market Linkage

Job description

Job Title: Sales Manager – Market Linkage & Fresh Produce

Location: Noida

Experience Required: 3–8 Years

Department: Sales & Business Development

Industry: Fresh Produce / FMCG / Agri Trading

About The Role

Gramik is seeking a dynamic and result-oriented Sales Manager – Market Linkage & Fresh Produce to drive institutional sales and build strong buyer networks for Gramik Fresh. The role involves connecting farm-sourced fresh produce (fruits, vegetables, and grains) to a wide range of institutional buyers including modern trade, quick commerce, HORECA, and wholesale markets.

The ideal candidate will bring strong expertise in sales, negotiation, and customer relationship management, along with a well-established network in the fresh produce ecosystem.

Key Responsibilities

• Business Development
  • Identify and acquire new institutional buyers across modern trade, quick commerce, retail chains, HORECA, and wholesale markets.
  • Build and maintain long‑term relationships with procurement managers and key decision‑makers.
  • Generate consistent purchase orders and establish annual supply agreements.
  • Explore new markets, channels, and expansion opportunities.
• Sales & Revenue Management
  • Achieve daily, weekly, and monthly sales targets.
  • Maximize price realization and optimize margins across commodities.
  • Drive repeat business from existing clients.
  • Negotiate pricing, margins, and commercial agreements effectively.
• Customer Relationship Management
  • Develop strong relationships with category buyers and procurement teams.
  • Understand and align with customer‑specific quality and supply requirements.
  • Ensure timely communication on pricing, availability, and delivery schedules.
  • Resolve customer complaints and quality concerns promptly.
• Market Intelligence
  • Track mandi prices and monitor market trends across regions.
  • Analyze seasonal demand patterns and competitor pricing.
  • Share actionable insights with procurement and operations teams.
• Cross-Functional Coordination
  • Collaborate closely with Procurement, Quality, Logistics, and Operations teams.
  • Coordinate with Bright Store operations for order fulfillment.
  • Ensure timely dispatch and smooth delivery execution.
  • Maintain seamless end‑to‑end order management.
• Sales Planning & Forecasting
  • Forecast demand based on customer trends and market insights.
  • Maintain a strong weekly sales pipeline.
  • Identify seasonal opportunities and plan inventory movement accordingly.

Product Portfolio

• Fresh Vegetables
• Fresh Fruits
• Grains
• Pulses (Future Expansion)
• Oilseeds (Future Expansion)

Target Customer Segments

• Modern Trade: Reliance Fresh, More Retail, Spencer’s, D‑Mart, Lulu, etc.
• Quick Commerce: Blinkit, Zepto, Swiggy Instamart, BigBasket, etc.
• HORECA: Hotels, Restaurants, Caterers, Cloud Kitchens
• Institutional & Wholesale: Food Processors, Manufacturers, Frozen Food Companies, Wholesalers, Mandis, Commission Agents, Traders, Distributors

Preferred Qualifications & Experience

• 3–8 years of experience in Fresh Produce, FMCG, Agri Trading, Wholesale, or Modern Trade Sales.
• Proven experience in handling institutional or retail chain clients.
• Strong existing network within Modern Trade, Quick Commerce, HORECA, or mandi ecosystem (preferred).
• Excellent communication, negotiation, and relationship management skills.
• Ability to work in a fast‑paced, target‑driven environment.

Why Join Gramik?

• Opportunity to work at the forefront of agri‑market linkage and farm-to-market innovation.
• Exposure to a rapidly growing fresh produce supply chain ecosystem.
• High‑impact role with strong growth and leadership potential.