Area Sales Manager

Superplum; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Superplum is hiring for a high-impact field sales leadership role in India. You will drive primary and secondary sales, manage distributors, and mentor sales teams across a fast-scaling agri-tech distribution network.

The position requires travel, market visits, and intense alignment with marketing initiatives. The ideal candidate has 7–10 years in FMCG/FMHG sales, strong English communication, and proven general trade expertise.

Qualifications

• MBA preferred, regular/full-time.
• 7–10 years of FMCG/FMHG sales experience.
• Proven experience in General Trade.

Responsibilities

• Drive primary and secondary sales targets for the assigned area.
• Conduct monthly sales planning and forecasting.
• Execute sales strategy aligned with company objectives.
• Conduct regular market visits to monitor route coverage.
• Track competitor activities, new launches, offers and schemes.
• Identify new distribution opportunities to expand market reach.
• Coordinate with Marketing for merchandising, promotions and brand visibility.
• Provide structured market feedback to sales leadership and marketing.

Skills

Leadership

Communication (English)

MS Office

Excel

Forecasting

Ownership mindset

Education

MBA preferred

Any Graduate

Tools

MS Office

Job description

Key Responsibilities

1. Sales & Distribution

• Drive primary and secondary sales target achievement for the assigned area
• Conduct monthly sales planning and forecasting
• Execute sales strategy aligned with company objectives
• Conduct regular market visits to monitor route coverage and market execution
• Track competitor activities, new launches, offers, and schemes
• Identify new distribution opportunities to expand market reach
• Coordinate with the Marketing team to ensure proper utilization of merchandising, promotions, and brand visibility initiatives
• Provide structured market feedback to sales leadership and marketing team.

2. Distributor Management

• Communicate monthly and annual targets clearly to all distributors
• Ensure achievement of primary and secondary sales targets
• Ensure timely communication and implementation of company schemes and offers
• Handle distributor claims, settlements, and market-related concerns
• Monitor and manage distributor ROI to ensure sustainable business growth.

3. People Management

• Mentor, motivate, and guide Sales Officers and distributor salesmen
• Ensure achievement of monthly sales targets through structured review mechanisms
• Conduct regular product and selling skills training sessions
• Ensure proper implementation of sales administration processes and reporting systems
• Maintain accurate sales reports and dashboards to support decision-making.

What We Need

Education & Experience

• Any Graduate (MBA preferred regular/full-time)
• 7 - 10 years of experience in FMCG/FMHG sales
• Proven experience in General Trade

Skills & Attributes

• Strong leadership and people management skills
• Good communication skills with strong command over English
• Technologically savvy with working knowledge of MS Office
• Strong Microsoft Excel skills (above average proficiency required)
• Strong analytical and forecasting ability
• Ownership-driven mindset with execution excellence

Preferred Candidate Profile

• Age: 28 38 years
• Experience managing frontline sales teams
• Willingness to work in a start-up environment
• Comfortable working 6 days a week
• Willing to travel extensively and work in the field as per business requirements

Why Join Us

• Opportunity to lead sales growth in a fast-scaling agri-tech company
• High ownership role with direct business impact
• Exposure to modern supply chain and tech-enabled fresh produce distribution
• Performance-driven culture with strong growth potential

Join us and be part of India’s most transparent and technology-driven fresh produce supply chain.