Operations and Growth Analyst ( Salesforce CRM)

Dentsu Aegis Network Ltd.; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dentsu is seeking a Growth Operations Specialist in Pune to bridge marketing, sales, and technology. You will oversee the end-to-end lifecycle from lead capture through nurturing and handoff to sales, leveraging Pardot and Salesforce Marketing Cloud Account Engagement to ensure accurate data flows and campaign attribution.

You will build and maintain lead nurturing journeys, segmentation, scoring, and automation rules; monitor funnel movement; and support campaign execution across email, landing

Qualifications

• 2–3 years of experience in marketing operations or growth operations.
• Hands-on experience with Pardot / Salesforce Marketing Cloud.
• Strong understanding of B2B marketing lifecycle and lead management.
• Experience with landing pages, forms, email campaigns, newsletters, and nurture campaigns.
• Good knowledge of Salesforce and Pardot integration.

Responsibilities

• Manage end-to-end marketing lifecycle from lead capture to sales handoff.
• Build lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
• Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement.
• Support campaign execution across email, landing pages, forms, and other digital channels.
• Maintain data quality and ensure accurate campaign attribution and Salesforce/Pardot synchronization.

Skills

Marketing operations

Lead management

Lifecycle marketing

Salesforce CRM

Pardot / SFMC

Tools

Pardot

Salesforce Marketing Cloud

Job description

Job Description: Growth Operations Specialist – JD

About the Role

We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands‑on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge. You will help ensure that marketing campaigns and lead‑generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel.

Key Responsibilities

Marketing & Lifecycle Operations

• Manage and support the end‑to‑end marketing lifecycle, from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales.
• Build and maintain lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
• Monitor lead movement through the funnel and identify gaps, drop‑offs, and opportunities for improvement.
• Support campaign execution across email, landing pages, forms, and other digital channels.

Pardot / Marketing Cloud Account Engagement

• Create and manage Pardot landing pages, forms, form handlers, email templates, and engagement programs.
• Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules.
• Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing.
• Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution.

Lead & Prospect Management

• Manage the lead lifecycle and prospect database, ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately.
• Monitor lead quality, duplicates, data completeness, and lead‑source attribution.
• Work with marketing and sales teams to define and maintain MQL/SQL criteria and lead handoff processes.
• Identify opportunities to improve conversion rates and reduce leakage across the funnel.

Salesforce Operations

• Have a working knowledge of Salesforce CRM, particularly Leads, Contacts, Accounts, Campaigns, Opportunities, and reporting.
• Ensure accurate synchronization and data flow between Pardot and Salesforce.
• Support sales and marketing teams with campaign data, lead status, attribution, and basic reporting.
• Troubleshoot common CRM/marketing automation issues and coordinate with relevant teams when deeper technical support is required.

Required Skills & Experience

• 2-3 years of experience in marketing operations, growth operations, demand generation, or a similar role.
• Hands‑on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Good understanding of B2B marketing lifecycle and lead management processes.
• Experience working with landing pages, forms, email campaigns, newsletters, and lead nurturing.
• Good understanding of Salesforce CRM and the relationship between Salesforce and Pardot.
• Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs.
• Ability to work with marketing and sales teams and translate business requirements into operational workflows.
• Strong attention to detail, especially around data quality, campaign setup, tracking, and QA.
• Comfortable working with marketing metrics and basic reporting/analytics.

Location: DGS India - Pune - Indiqube Orchid

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work