Operations and Growth Analyst ( Salesforce CRM)

Dentsu Webchutney; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dentsu is seeking a Growth Operations Specialist to join our Pune team, focusing on marketing lifecycle management and lead operations. You will work across Pardot, Salesforce CRM, and marketing technology to ensure clean data, effective lead journeys, and accurate attribution.

You will collaborate with marketing and sales to optimize lead handoffs, nurture programs, and reporting while maintaining campaign assets and tagging standards.

Qualifications

• 2-3 years experience in marketing operations or growth roles.
• Hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Strong understanding of B2B marketing lifecycle and lead management.
• Experience with landing pages, forms, email campaigns, newsletters, and lead nurturing.
• Solid Salesforce CRM knowledge and Pardot relationship.
• Ability to translate business requirements into operational workflows.
• Attention to data quality, campaign setup, tracking, and QA.
• Comfort with marketing metrics and basic reporting.

Responsibilities

• Manage end-to-end marketing lifecycle from lead capture to handoff to sales.
• Build lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
• Monitor funnel movement and identify gaps for improvement.
• Support campaign execution across email, landing pages, forms, and digital channels.
• Maintain Pardot assets and ensure consistent naming, tagging, tracking, and attribution.
• Coordinate with Salesforce for data flow and reporting.

Skills

Pardot / Salesforce MC

Salesforce CRM

Marketing lifecycle

Lead nurturing

Landing pages

Forms & emails

Campaign tracking

Lead scoring

Data quality

Analytics

Job description

About the Role

We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands‑on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge.

You will help ensure that marketing campaigns and lead‑generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel.

Key Responsibilities

Marketing Lifecycle Operations

• Manage and support the end-to-end marketing lifecycle, from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales.
• Build and maintain lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
• Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement.
• Support campaign execution across email, landing pages, forms, and other digital channels.

Pardot / Marketing Cloud Account Engagement

• Create and manage Pardot landing pages, forms, form handlers, email templates, and engagement programs.
• Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules.
• Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing.
• Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution.

Lead Prospect Management

• Manage the lead lifecycle and prospect database, ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately.
• Monitor lead quality, duplicates, data completeness, and lead‑source attribution.
• Work with marketing and sales teams to define and maintain MQL/SQL criteria and lead handoff processes.
• Identify opportunities to improve conversion rates and reduce leakage across the funnel.

Salesforce Operations

• Have a working knowledge of Salesforce CRM, particularly Leads, Contacts, Accounts, Campaigns, Opportunities, and reporting.
• Ensure accurate synchronization and data flow between Pardot and Salesforce.
• Support sales and marketing teams with campaign data, lead status, attribution, and basic reporting.
• Troubleshoot common CRM/marketing automation issues and coordinate with relevant teams when deeper technical support is required.

Required Skills Experience

• 2-3 years of experience in marketing operations, growth operations, demand generation, or a similar role.
• Hands‑on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Good understanding of B2B marketing lifecycle and lead management processes.
• Experience working with landing pages, forms, email campaigns, newsletters, and lead nurturing.
• Good understanding of Salesforce CRM and the relationship between Salesforce and Pardot.
• Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs.
• Ability to work with marketing and sales teams and translate business requirements into operational workflows.
• Strong attention to detail, especially around data quality, campaign setup, tracking, and QA.
• Comfortable working with marketing metrics and basic reporting/analytics.

Location

DGS India - Pune - Indiqube Orchid

Brand

Dentsu

Time Type

Full time

Contract Type

Permanent