Operations and Growth Analyst ( Salesforce CRM)

dentsuaegis; Pune District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Dentsu India in Pune is seeking a Growth Operations Specialist to join the marketing, sales, and technology teams. You will manage the lifecycle from lead capture to handoff, build nurturing programs, and ensure clean data and reporting across Pardot and Salesforce.

The role requires hands-on Pardot/Marketing Cloud experience, strong lifecycle governance, and collaboration with cross-functional teams to optimize campaigns and attribution.

Qualifications

• 2–3 years in marketing operations, growth operations, or a similar role.
• Hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
• Good understanding of B2B marketing lifecycle and lead management processes.
• Experience working with landing pages, forms, email campaigns, newsletters, and lead nurturing.
• Strong understanding of Salesforce and Pardot integration and data quality.

Responsibilities

• Manage the end-to-end marketing lifecycle from lead capture to sales handoff.
• Build and maintain lead nurturing journeys, segmentation, engagement programs, and workflows.
• Monitor funnel movement, identify gaps, and implement improvements for conversion.
• Support campaign execution across email, landing pages, forms, and other digital channels.

Skills

Marketing operations

Growth operations

Demand generation

Lead management

Pardot / Salesforce

Salesforce CRM

Analytics / reporting

Tools

Pardot

Salesforce Marketing Cloud

CRM integration

Job description

Job Description: Growth Operations Specialist - JD

About the Role

We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge.

Key Responsibilities

Marketing & Lifecycle Operations

• Manage and support the end-to-end marketing lifecycle , from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales.
• Build and maintain lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows .
• Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement.
• Support campaign execution across email, landing pages, forms, and other digital channels.

Pardot / Marketing Cloud Account Engagement

• Create and manage Pardot landing pages, forms, form handlers, email templates, and engagement programs .
• Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules.
• Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing.
• Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution.

Lead & Prospect Management

• Manage the lead lifecycle and prospect database , ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately.
• Monitor lead quality, duplicates, data completeness, and lead-source attribution.
• Work with marketing and sales teams to define and maintain MQL/SQL criteria and lead handoff processes .
• Identify opportunities to improve conversion rates and reduce leakage across the funnel.

Salesforce Operations

• Have a working knowledge of Salesforce CRM , particularly Leads, Contacts, Accounts, Campaigns, Opportunities, and reporting.
• Ensure accurate synchronization and data flow between Pardot and Salesforce .
• Support sales and marketing teams with campaign data, lead status, attribution, and basic reporting.
• Troubleshoot common CRM/marketing automation issues and coordinate with relevant teams when deeper technical support is required.

Required Skills & Experience

• 2-3 years of experience in marketing operations, growth operations, demand generation, or a similar role.
• Hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement .
• Good understanding of B2B marketing lifecycle and lead management processes .
• Experience working withlanding pages, forms, email campaigns, newsletters, and lead nurturing .
• Good understanding of Salesforce CRM and the relationship between Salesforce and Pardot.
• Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs.
• Ability to work with marketing and sales teams and translate business requirements into operational workflows.
• Strong attention to detail, especially around data quality, campaign setup, tracking, and QA .
• Comfortable working with marketing metrics and basic reporting/analytics.

Location: DGS India - Pune - Indiqube Orchid

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent