Specialist - Marketing Operations & Effectiveness 4A

BrightClaim; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Genpact in India seeks a Specialist - Marketing Operations & Effectiveness to drive end-to-end lead management, data validation, routing, and campaign setup in Salesforce Marketing Cloud. You will ensure timely lead distribution, maintain lead assignment rules, and support reporting.

The role requires strong data analysis, experience with Salesforce, Power BI or Tableau, and collaboration with marketing, sales, and operations.

Qualifications

• Experience in Salesforce lead management, web-to-lead, and lead conversion.
• Ability to build and read Salesforce reports/dashboards.
• Proficiency in marketing analytics including UTM tracking and Google Analytics.
• Exposure to BI tools like Power BI or Tableau is a plus.
• Strong analytical and communication skills with attention to detail.

Responsibilities

• Support end-to-end Lead Management lifecycle including lead capture, data validation, routing, and conversion processes.
• Assist in maintaining Lead Assignment Rules and ensure timely lead distribution.
• Execute marketing campaigns and support campaign setup in Salesforce Marketing Cloud.
• Perform regular data quality checks, cleansing, and deduplication in Salesforce.
• Develop and maintain basic reports and dashboards in Salesforce to track leads, campaigns, and performance metrics.
• Support marketing analytics activities using UTM parameters and Google Analytics data.
• Assist in building reports and visualizations using Power BI, Tableau, or Excel.
• Collaborate with marketing, sales, and operations teams for data and campaign execution support.
• Support segmentation and list creation for campaigns using Salesforce data.
• Document processes and maintain standard operating procedures for Salesforce and marketing operations.
• Identify data inconsistencies and escalated issues to senior team members with suggested improvements.

Skills

Salesforce/CRM

Marketing operations

Data analysis

Google Analytics

Power BI/Tableau

Excel

Stakeholder coordination

Education

Bachelor's degree

Tools

Salesforce

Power BI

Tableau

Excel

SQL

Job description

Specialist - Marketing Operations & Effectiveness

Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the front line of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Roles & Responsibilities

• Support end-to-end Lead Management lifecycle including lead capture (Web-to-Lead), data validation, routing, and conversion processes.
• Assist in maintaining and monitoring Lead Assignment Rules and ensure timely and accurate lead distribution.
• Execute marketing campaigns and support campaign setup in Salesforce Marketing Cloud.
• Perform regular data quality checks, cleansing, and deduplication in Salesforce.
• Develop and maintain basic reports and dashboards in Salesforce to track leads, campaigns, and performance metrics.
• Support marketing analytics activities using UTM parameters and Google Analytics data.
• Assist in building reports and visualizations using tools like Power BI, Tableau, or Excel.
• Collaborate with marketing, sales, and operations teams for data and campaign execution support.
• Support segmentation and list creation for campaigns using Salesforce data.
• Document processes and maintain standard operating procedures for Salesforce and marketing operations.
• Identify data inconsistencies and escalated issues to senior team members with suggested improvements.

Skills & Qualifications

• Relevant years of experience in Salesforce/CRM, marketing operations, or data analysis roles.
• Basic to intermediate knowledge of Salesforce lead management processes including web-to-lead and lead conversion.
• Understanding of Salesforce reports and dashboards creation.
• Working knowledge of marketing analytics including UTM tracking and Google Analytics.
• Exposure to BI tools such as Power BI, Tableau, or similar tools is a plus.
• Strong analytical and problem-solving skills with attention to detail.
• Proficiency in Excel for data analysis and reporting.
• Good communication and stakeholder coordination skills.
• Ability to work in a fast-paced, data-driven environment.
• Salesforce certification is a plus but not mandatory.

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Accredited in Public Relations (APR) - Young Women’s Christian Association (YWCA)Young Women’s Christian Association (YWCA), Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni), Digital Marketing Certificate Program - UdacityUdacity, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy

Required Skills

Business Communications, Customer Analytics, Customer Marketing, Customer Relationship Management (CRM), Data Analysis, Data Analytics, External Stakeholders, Internal Communications, KPI Dashboards, Lead Management, Microsoft Excel, Microsoft Power BI, PL/SQL (Programming Language), Reporting, Salesforce (Software), Stakeholder Relationship Management

Language

English (Required)

Language Proficiency -

Proficient - C2

Additional Job Location -

Job Type

Regular

Master Skill List -

Marketing Operations & Effectiveness

Remote Type -

Hybrid

Work Shift -

Day Job (India)

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands‑on experience, mentorship, and world‑class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem‑solvers who push boundaries every day
• Thrive in a values‑driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a ‘starter kit,’ paying to apply, or purchasing equipment or training.