Officer SFA (Sales Force Automation)

Saaki Argus And Averil Consulting; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Saaki Argus And Averil Consulting seeks a capable SFA Operations Associate to maintain the SFA platform, ensure data accuracy, and generate insightful sales reports for cross-functional teams.

Responsibilities include supporting system enhancements, training new users, auditing data quality, and driving process improvements in collaboration with IT, vendors, and regional sales teams.

Qualifications

• Data integrity and master data handling.
• Experience with sales force automation tools and dashboards.
• User training and SOP development would be advantageous.

Responsibilities

• SFA System Management: Maintain and manage the SFA platform, ensuring system availability and performance.
• Data Management & Accuracy: Ensure accurate data entry and validation for customers, products, and sales transactions; perform regular audits to maintain data integrity; manage master data.
• Sales Reporting & Analytics: Generate daily, weekly, and monthly sales reports and dashboards; analyze sales trends and performance metrics; provide actionable insights to sales team and management.
• User Support & Training: Provide support to field sales teams on SFA usage and best practices; conduct training sessions for new employees and refreshers; prepare user manuals and SOPs.
• Process Improvement: Identify process gaps in current sales operations; work with cross-functional teams to enhance system efficiency and adoption; drive continuous improvement initiatives.
• Coordination & Stakeholder Management: Liaise with IT, vendors, and internal stakeholders for issue resolution and enhancements; coordinate with sales teams, distributors, and regional managers for smooth operations.

Job description

Key Responsibilities

• SFA System Management
  
  
  
  • Maintain and manage the SFA platform, ensuring system availability and performance.
  
  
  • Support configuration, updates, and enhancements of SFA tools in collaboration with IT/vendor teams.
  
  
  • Troubleshoot user issues and provide timely resolution.
  
  
  
  


• Data Management & Accuracy
  
  
  
  • Ensure accurate data entry and validation for customers, products, and sales transactions.
  
  
  • Perform regular audits to maintain data integrity within the system.
  
  
  • Manage master data (customer master, distributor details, product hierarchies).
  
  
  
  


• Sales Reporting & Analytics
  
  
  
  • Generate daily, weekly, and monthly sales reports and dashboards.
  
  
  • Analyze sales trends, coverage, productivity, and performance metrics.
  
  
  • Provide actionable insights to the sales team and management.
  
  
  
  


• User Support & Training
  
  
  
  • Provide support to field sales teams on SFA usage and best practices.
  
  
  • Conduct training sessions for new employees and refresher training where required.
  
  
  • Prepare user manuals and SOPs for system usage.
  
  
  
  


• Process Improvement
  
  
  
  • Identify process gaps in the current sales operations and recommend improvements.
  
  
  • Work closely with cross-functional teams to enhance system efficiency and adoption.
  
  
  • Drive continuous improvement initiatives for sales processes.
  
  
  
  


• Coordination & Stakeholder Management
  
  
  
  • Liaise with IT, vendors, and internal stakeholders for issue resolution and enhancements.
  
  
  • Coordinate with sales teams, distributors, and regional managers for smooth operations.