Executive

Cholayil Private Limited; Mumbai; On-site; INR 700,000 - 900,000; Full time

Job summary

Cholayil Private Limited in Mumbai is hiring an Executive – DMS & SFA to support distributor management systems and sales force automation. You will ensure data accuracy, assist in system adoption, and provide user support across Sales, IT, and distributors.

The role emphasizes data-driven decision making, MIS reporting, and collaboration with cross-functional teams to streamline distributor data, sales processes, and ERP integrations.

Qualifications

• 3–6 years in DMS/SFA or Sales Operations.
• Experience in FMCG/Consumer Goods distribution preferred.
• Strong MS Excel and data analysis skills.
• Knowledge of DMS/SFA, ERP, CRM systems.

Responsibilities

• Oversee DMS and SFA operations and data integrity.
• Provide user support and troubleshoot issues.
• Generate MIS and dashboards for sales reviews.
• Monitor field-force activities and reporting.
• Coordinate with IT and vendors for integrations.
• Assist in DMS/SFA implementation and upgrades.
• Drive data-driven improvements and adoption.

Skills

MS Excel

Data analysis

DMS/SFA

Sales operations

Stakeholder mgmt

Education

Bachelor's degree

MBA/PGDM preferred

Tools

Power BI

SAP

Job description

Job Description

Executive – DMS & SFA

Department: Sales / Sales Operations

Designation: Executive – DMS & SFA

Location: Mumbai

Reporting To: Manager – Sales Operations / Sales Excellence

Industry: FMCG / Consumer Goods/Personal Care

Job Purpose

To support the effective implementation, administration, and day-to-day operations of the Distributor Management System (DMS) and Sales Force Automation (SFA) platforms. The role will ensure accurate data management, system adoption, user support, reporting, and coordination with Sales, IT, distributors, and technology partners to enable efficient sales operations and data-driven decision-making.

Key Responsibilities

1. DMS & SFA Operations

• Manage day-to-day operations of DMS and SFA applications.
• Ensure timely and accurate creation/update of distributor, retailer, salesperson, product, and territory master data.
• Monitor system transactions including orders, invoices, stock, sales, claims, collections, and returns.
• Ensure smooth integration and flow of data between DMS, SFA, ERP, and other relevant systems.
• Track system usage and identify gaps in adoption.

2. User Support & Issue Resolution

• Provide first-level support to Sales teams, distributors, and field users for DMS/SFA-related issues.
• Coordinate with IT teams and external technology vendors for issue resolution.
• Track system-related issues and ensure timely closure.
• Conduct basic troubleshooting and guide users on system processes.

3. Data Management & Reporting

• Maintain data accuracy and integrity across DMS and SFA platforms.
• Generate daily, weekly, and monthly reports related to sales, orders, productivity, outlet coverage, stock, and secondary sales.
• Prepare MIS and dashboards for Sales and Management review.
• Analyse system data and highlight exceptions, gaps, and trends to stakeholders.
• Support reconciliation of DMS/SFA data with ERP and other business reports.

4. Sales Force Automation

• Monitor field-force activities such as beat planning, outlet coverage, productive calls, order booking, and attendance/visit tracking.
• Track key SFA productivity parameters and share performance reports with the Sales team.
• Support configuration of sales hierarchies, territories, beats, routes, and user access.
• Assist in improving field-force adoption and effective utilization of SFA functionalities.

5. Distributor Management

• Support distributor onboarding and system setup.
• Coordinate with distributors to ensure timely and accurate data updates.
• Monitor distributor transactions and system compliance.
• Support reconciliation of distributor sales, stock, orders, and claims.
• Identify data discrepancies and coordinate with concerned stakeholders for resolution.

6. Training & System Adoption

• Conduct training and refresher sessions for Sales users and distributors.
• Prepare user guides, SOPs, and process documentation.
• Support new-user onboarding and system familiarization.
• Drive awareness and adoption of new system features and processes.

7. Coordination & Process Improvement

• Work closely with Sales, Sales Operations, IT, Finance, Supply Chain, and external vendors.
• Participate in DMS/SFA implementation, upgrades, testing, and UAT activities.
• Suggest process and system improvements to improve sales productivity and data accuracy.
• Support automation of recurring reports and manual processes.

Key Performance Indicators (KPIs)

• DMS/SFA data accuracy and completeness
• System adoption and active user percentage
• Timely resolution of system issues
• Distributor onboarding and system compliance
• SFA field-force productivity and usage
• Accuracy and timeliness of MIS/reporting
• Master data accuracy
• Successful implementation of system enhancements
• Reduction in manual processes and data discrepancies

Educational Qualification

• Bachelor's degree in Business Administration, Commerce, Computer Applications, IT, or a related field.
• MBA/PGDM in Sales, Operations, Business Analytics, or related field would be an advantage.

Experience

• 3–6 years of experience in DMS, SFA, Sales Operations, Sales MIS, Business Operations, or a similar role.
• Experience in FMCG / Consumer Goods / Distribution industry preferred.

Required Skills

• Good knowledge of MS Excel and data analysis.
• Understanding of DMS, SFA, ERP, CRM, or sales technology platforms.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Ability to work with large volumes of data.
• Good understanding of sales/distribution processes.
• Ability to troubleshoot system/process-related issues.
• Good stakeholder management skills.
• Attention to detail and accuracy.
• Willingness to learn new technologies and business applications.

Preferred Skills

• Experience with Power BI / Dashboarding.
• Knowledge of ERP systems such as SAP.
• Experience in distributor management and secondary sales data.
• Knowledge of mobile-based Sales Force Automation applications.
• Basic understanding of APIs/system integrations would be an advantage.

Key Stakeholders

• Sales Team
• Sales Operations / Sales Excellence
• IT / Digital Team
• Finance
• Supply Chain
• Distributors
• DMS/SFA Technology Partners
• Senior Management

Competencies

• Analytical Thinking
• Problem Solving
• Stakeholder Management
• Process Orientation
• Data Management
• Communication
• Ownership & Accountability
• Attention to Detail
• Technology Orientation
• Customer/Distributor Focus