Sales Coordinator – Sales Force Analytics (SFA)

Growth For Impact; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Growth For Impact in Mumbai, India, seeks a skilled SFA Operations Analyst to manage and optimize the SFA platform for India sales operations, coordinate with HO teams, and ensure accurate mappings and hierarchy across regions.

You will develop MIS reports, dashboards in Excel, monitor productivity metrics, and train field teams on SFA usage and SOPs, with a focus on automation and process improvements.

Qualifications

• Experience in FMCG Sales Operations.
• Experience in Sales Analytics / Sales Automation Platforms.
• SFA Coordination / MIS Reporting experience.
• Understanding of FMCG trade operations and field sales processes.
• Hands-on experience with SFA platforms like Bizom or Field Assist.

Responsibilities

• Manage and monitor the SFA platform for India sales operations.
• Coordinate with HO SFA teams for troubleshooting, issue resolution, and process improvements.
• Ensure correct user mapping, beat mapping, outlet mapping, and territory alignment.
• Maintain accurate hierarchy structures across users, ASMs, RSMs, states, and regions.
• Support onboarding and induction of new joiners on SFA systems and SOPs.
• Track and analyse: Secondary sales by user, SO, ASM, RSM, state, and region.
• Track and analyse: SKU-wise secondary sales trends.
• Track and analyse: Category-wise performance trends.
• Track and analyse: City-wise, beat-wise, and outlet-wise sales productivity.
• Track and analyse: Target vs Achievement trends across hierarchy levels.
• Track and analyse: Productive calls, total calls, and new outlet activations.
• Track and analyse: Outlet visit frequency and productivity metrics.
• Track and analyse: User login time, first call time, and field discipline parameters.
• Generate deviation reports to identify gaps in SOP compliance and productivity.
• Analyse active vs inactive outlets and recommend optimization opportunities.
• Identify repetitive vs unique outlet coverage trends.
• Ensure proper allocation of beats and outlets as per organizational norms.
• Monitor frontline productivity through optimized beat planning.
• Analyse territory coverage efficiency and outlet penetration.
• Develop, maintain, and improve MIS reporting systems.
• Create dashboards, templates, and reporting formats using advanced Excel.
• Generate and distribute management reports accurately and within timelines.
• Improve reporting efficiency, automation, and consistency.
• Support DMS integration and order fulfilment analytics initiatives.
• Conduct regular training sessions on: SFA usage.
• Conduct regular training sessions on: SOP adherence.
• Conduct regular training sessions on: Reporting processes.
• Conduct regular training sessions on: Data extraction and analytics.
• Guide field teams in understanding processes, tools, and in-market execution.
• Continuously identify opportunities to optimize platform usage and field productivity.

Skills

Analytical skills

Problem-solving

Communication

Coordination

Organizational abilities

Cross-functional teamwork

Automation interest

Education

Graduate in any discipline

MBA/PGDM in Sales/Marketing/Analytics/Operations

Tools

Bizom

Field Assist

Microsoft Excel

Job description

ROLE

• Manage and monitor the SFA platform for India sales operations
• Coordinate with HO SFA teams for troubleshooting, issue resolution, and process improvements
• Ensure correct user mapping, beat mapping, outlet mapping, and territory alignment
• Maintain accurate hierarchy structures across users, ASMs, RSMs, states, and regions
• Support onboarding and induction of new joiners on SFA systems and SOPs
• Track and analyse: Secondary sales by user, SO, ASM, RSM, state, and region
• Track and analyse: SKU-wise secondary sales trends
• Track and analyse: Category-wise performance trends
• Track and analyse: City-wise, beat-wise, and outlet-wise sales productivity
• Track and analyse: Target vs Achievement trends across hierarchy levels
• Track and analyse: Productive calls, total calls, and new outlet activations
• Track and analyse: Outlet visit frequency and productivity metrics
• Track and analyse: User login time, first call time, and field discipline parameters
• Generate deviation reports to identify gaps in SOP compliance and productivity
• Analyse active vs inactive outlets and recommend optimization opportunities
• Identify repetitive vs unique outlet coverage trends
• Ensure proper allocation of beats and outlets as per organizational norms
• Monitor frontline productivity through optimized beat planning
• Analyse territory coverage efficiency and outlet penetration
• Develop, maintain, and improve MIS reporting systems
• Create dashboards, templates, and reporting formats using advanced Excel
• Generate and distribute management reports accurately and within timelines
• Improve reporting efficiency, automation, and consistency
• Support DMS integration and order fulfilment analytics initiatives
• Conduct regular training sessions on: SFA usage
• Conduct regular training sessions on: SOP adherence
• Conduct regular training sessions on: Reporting processes
• Conduct regular training sessions on: Data extraction and analytics
• Guide field teams in understanding processes, tools, and in-market execution
• Continuously identify opportunities to optimize platform usage and field productivity

REQUIREMENTS

• 5- 10 years of experience in: FMCG Sales Operations
• 5- 10 years of experience in: Sales Analytics / Sales Automation Platforms
• 5- 10 years of experience in: SFA Coordination /MIS Reporting
• Strong understanding of FMCG trade operations and field sales processes
• Hands-on experience with SFA platforms like Bizom or Field Assist
• Strong analytical and problem-solving skills / proficiency in Microsoft Excel
• Experience in DMS and order fulfilment systems
• Strong communication, coordination, and organizational abilities
• Passion for automation tools and process optimization
• Ability to work with cross-functional sales teams across regions
• Graduate in any discipline
• Preferred: MBA / PGDM in Sales, Marketing, Analytics, or Operations