SFE Manager

Cipla; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Cipla is seeking a Sales Force Effectiveness specialist to implement a comprehensive SFE framework across Emerging Markets and Australia, optimizing field efforts and engagement. You will manage the CRM lifecycle, master data governance, and training while coordinating with central teams to ensure data accuracy and scalable processes.

In this role, you will design incentive structures, oversee budgeted programs, and maintain dashboards and performance records.

Qualifications

• Master's degree (preferably MBA) required.
• 4-7 years of experience in sales effectiveness or a related role.
• Experience in CRM systems and data governance is preferred.
• Strong ability to design and implement incentive structures.
• Analytical skills to manage performance metrics and dashboards.

Responsibilities

• Implement SFE framework for Emerging Markets and Australia.
• Manage CRM system lifecycle and ensure reliability.
• Lead master data management and user training.
• Design and manage incentive and rewards programs.
• Maintain sales performance records and BI dashboards.
• Collaborate cross-functionally with marketing, analytics, and training teams.

Skills

SFE strategy

CRM system management

Data governance

Excel dashboards

Cross-functional collaboration

Education

Master's degree (MBA preferred)

Tools

CRM system

BI dashboards

MS Excel

Master data management

Job description

Job Profile:

The role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems.

Key Responsibilities:

1. SFE Framework Implementation

• Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team.
• Drive process-centric customer engagement through:
• Regular communication and update mechanisms
• Strategic customer segmentation and targeted approach
• Continuous monitoring and refinement of engagement strategies
• Create and implement best practices for sales team performance optimization

2. CRM System Management

• System Administration
• Oversee complete CRM system lifecycle management
• Ensure system reliability, performance, and continuous improvement

Master Data Management

• Act as admin
• Maintain and update master data with highest accuracy
• Implement data governance protocols
• Design and deliver comprehensive CRM system training programs
• Develop user guides and support documentation
• Monitor user adoption and system utilization metrics

3. Incentive and Rewards Program Management

• Incentive Program Design and disbursement.
• Assist Central SFE develop innovative incentive structures
• Manage incentive program budgets
• Incentive calculation and timely and accurate disbursement
• Implement incentive and target setting framework.

4. Performance Management

• Manage sales management BI tool
• Generate excel dashboards, reports and update
• Maintain sales, efforts and incentive records for audit.

5. Cross-functional collaboration

• Collaborate with the Central SFE and manage activities as per the framework.
• Marketing, medical, analytics, SFE, Training, Supply etc) to align on brand messaging, communication, training, availability

Education:

Any master's degree (Preferably MBA)

Experience:

4-7 years for relevant experience