Naukri Hiring Drive | PM 1 | B2C + Growth Charter | 3rd Nov

Mployee.me; India; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Naukri AI Bootcamps in Noida is seeking a growth product manager who owns the end-to-end funnel—from first touch to self-serve checkout and first-session activation—driving conversion of owned traffic into paying learners without an ad budget.

You’ll run relentless experiments, analyze funnel analytics, and optimize messaging and pricing. If you have monetized an existing audience and thrive in a 0-to-1 build with a small team, this is your role.

Qualifications

• 2-3 years in product with ownership of conversion or growth metrics.
• Experience monetizing an existing/owned organic audience.
• Comfort with a 0-to-1 build and small team dynamics.
• Strong data fluency and ability to run experiments with minimal budget.

Responsibilities

• Own the end-to-end funnel from user encounter to self-serve checkout and activation.
• Drive on-platform conversion-rate optimization and funnel analytics.
• Improve landing, checkout, pricing and messaging through rigorous experiments.
• Collaborate with product and business teams to scale the funnel.

Skills

Growth product management

Funnel analytics

A/B testing

Data-driven decision making

Cross-functional collaboration

Job description

Product Manager Growth AI Bootcamps

Team: Naukri AI Bootcamps Location: Noida

We're looking for a growth product manager who lives and breathes funnel conversion against a captive, high-intent audience someone who can take Naukri's owned traffic and turn it into paying learners without an ad budget. They cut their own data, run relentless experiments on the self-serve funnel, and move the conversion number basis point by basis point. Above all, they've monetized an existing audience before and thrive in a 0-to-1 build.

WHY THIS ROLE EXISTS

We're building AI upskilling programs that help India's workforce become ready for a market that's changing fast the first step toward Naukri becoming where people don't just find a job, but become qualified for one.

The way we reach learners is specific: we bring these programs to Naukri's own massive, intentrich audience through the platform itself not through paid marketing. So the entire growth job is converting owned, captive traffic through a self-serve funnel, meeting users where they already are and taking them from "I need these skills" to "I can prove I have them."

This is the make-or-break role on the team. If you think in CAC-across-ad-channels, this isn't your seat. If you think in funnel conversion against a captive audience, read on.

WHAT YOU'LL OWN

The conversion funnel, end to end from the point a Naukri user encounters the product, through landing, self-serve checkout, onboarding, to first-session activation. Every drop-off is yours to diagnose and fix.

Penetration as the north-star metric the % of active users who convert to paying learners. You move this number, basis point by basis point.

On-platform conversion-rate optimization experimentation, funnel analytics, landing and checkout optimization, messaging, pricing/tier tests. Rigorous, data-led, continuous.

Pricing and packaging one of our highest-leverage levers; you'll own testing and optimizing it.

Close collaboration with Naukri's product org you're part of the Naukri team, working with fellow product managers on placement mechanics, targeting, entry points, and integration to build the funnel on the platform.

Attribution and instrumentation ensuring the funnel is fully measured and conversions are attributed cleanly and correctly.

Self-serve as product — the checkout and enrollment experience is mission-critical infrastructure at scale, and you own its performance.

WHAT WE'RE LOOKING FOR

Must-haves

Strong pluses

Experience monetizing a large organic audience without paid marketing (this is the closest analog to the job).

Consumer-internet or high-volume, low-ticket transaction experience.

Edtech, jobs/careers, or marketplace background.

Comfort in a 0-to-1 build with a small team.

Not a fit if

Your growth playbook is primarily paid acquisition / media buying — this role has no ad budget by design.

You optimize for feature launches over conversion outcomes.

You need a mature product org and defined processes rather than to build the funnel from scratch.

2-3 years in product, with real ownership of a conversion or growth metric (funnel CVR, activation, penetration — not just feature delivery.

Proven experience converting an existing / owned / organic audience into paying users — marketplace, platform, freemium-to-paid, or captive-traffic monetization.

Deeply data-fluent: you cut your own funnel analysis, design experiments, and act on them.

You don't wait for a dashboard.

Strong instinct for self-serve, low-friction purchase flows at consumer scale.

Collaborative and effective working across product, engineering, and business teams to get things built.