Growth Product Manager

Haridwarbn; Mumbai; Hybrid; INR 300,000 - 600,000; Full time

Job summary

PRO is seeking a Growth Product Manager to own the full self-serve funnel for artists and small promoters. You will drive acquisition, activation, first spend and repeat spend with a product-led, revenue-focused approach.

You will ship pricing and packaging changes, onboarding flows, activation messaging, and the first-spend flow, working directly with engineers. Prior paid acquisition experience and cohort analytics are essential to succeed.

Qualifications

• Own the self-serve funnel end to end: acquisition, signup, activation, first spend, repeat spend.
• Ship pricing and packaging changes, onboarding and activation messaging with direct engineering collaboration.
• Demonstrate ability to manage paid acquisition budgets and optimize CAC vs LTV.

Responsibilities

• Own the full self-serve funnel end to end and drive revenue from artists and promoters.
• Collaborate with engineering to implement pricing, onboarding, activation messaging and first-spend flow.
• Analyze cohort behavior to improve repeat spend and retention.
• Manage budgets for paid acquisition and optimize spend efficiency.

Skills

Product management

Growth marketing

Analytics

Paid acquisition

Pricing strategy

Cross-functional collaboration

Job description

Growth Product ManagerLocation: Mumbai, India The role in one lineOwn the revenue we make from artists and small promoters who buy from us without ever speaking to a salesperson.Context The Company' PRO sells advertising and reach to promoters, venues, festivals and ticketing companies through a sales team. Alongside that, a long tail of artists and small promoters buys campaigns directly, self-serve, worldwide. That business already generates several million dollars a year and nobody owns it. It sits between operations, product and marketing.We're making it a line with a number and one person accountable for it. Support for these customers already runs from our India office, so the customers are already ours to serve; what's missing is someone running the funnel.This is not a feature-shipping product role. You carry a revenue and retention number.What you'll ownThe full self-serve funnel end to end: acquisition, signup, activation, first spend, repeat spend. The funnel surfaces: pricing pages, onboarding, activation messaging, the first-spend flow.You ship these directly with dedicated engineering capacity.Paid acquisition to reach artists who don't know we exist, with your own budget. The cohort picture: what share of artists who spend once spend again within 90 days, and why the rest don't.What you're measured on Self-serve revenue. Repeat-spend rate. Cost per acquired spender, against lifetime value. Volume of accounts crossing the $1,000/year threshold, at which point they surface to an account executive.Who we're looking for A marketer who can ship, more than a product manager who can market. Required: You have personally carried a revenue target on a self-serve funnel.Product-led SaaS, consumer subscription, e-commerce the sector matters less than the fact that nobody was there to blame the sales team.You read cohorts instinctively. Given a signup number, your first question is about the second purchase.You have run paid acquisition with your own budget and know what it cost you to acquire a paying customer. You are comfortable shipping pricing and packaging changes, not only onboarding flows. You can work with engineers directly and specify what you need without a layer in between.Not required: Music industry experience. This is a low-ticket global funnel; the mechanics transfer from e-commerce or SaaS faster than an industry background transfers into analytics. .