National Manager - Demand Generations

Gunnebo

Thane

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+
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Job summary

Gunnebo in Maharashtra, India seeks a results-driven Sales Leader to expand GT/MT/EBO channels, drive demand, and strengthen dealer networks.

You will lead trade marketing, product launches, and market expansion while tracking performance and insights to support national growth strategies.

This role requires strong analytical skills, field execution, and stakeholder management to deliver volume growth.

Qualifications

  • Retail sales and channel management across GT, MT, and EBO.
  • Experience in dealer/distributor network development and market expansion.
  • Trade marketing, retail activations, and product launches experience.
  • Ability to drive volume growth via channel-led strategies.
  • Strong commercial acumen to evaluate opportunities and growth models.
  • Understanding of consumer behavior, market dynamics, and brand positioning.
  • Strong analytical capability to generate market insights.
  • Extensive field exposure and on-ground execution understanding.

Responsibilities

  • Drive demand generation to increase market penetration, footfalls, and sales conversions.
  • Expand and strengthen dealer, distributor, and retail networks across key markets.
  • Lead sales growth through management of GT, MT, and EBO channels.
  • Execute trade marketing programs, retail activations, and product launches.
  • Identify and develop new markets, channels, and growth opportunities.
  • Ensure product availability, visibility, and in-store execution across retail touchpoints.
  • Build strong relationships with channel partners and stakeholders.
  • Analyze market trends, consumer behavior, and competitive dynamics for insights.
  • Monitor sales, distribution, campaign effectiveness, and channel performance against targets.
  • Collaborate with regional teams to ensure consistent execution of national growth strategies.

Job description

Role & responsibilities
  • Drive demand generation initiatives to increase market penetration, footfalls, and sales conversions.
  • Expand and strengthen dealer, distributor, and retail networks across key markets.
  • Lead sales growth through effective management of GT, MT, and EBO channels.
  • Execute trade marketing programs, retail activations, and product launch initiatives.
  • Identify and develop new markets, channels, and growth opportunities.
  • Ensure product availability, visibility, and in-store execution across retail touchpoints.
  • Build strong relationships with channel partners and key stakeholders.
  • Analyze market trends, consumer behavior, and competitive dynamics to generate actionable business insights.
  • Monitor sales, distribution, campaign effectiveness, and channel performance against targets.
  • Collaborate with regional teams to ensure consistent execution of national growth strategies.
Key Success Measures
  • Sales & Volume Growth
  • Distribution Expansion
  • Dealer/Outlet Addition
  • New Product Placement & Sales
  • Demand Generation Impact
  • Channel Partner Engagement
  • Market Development & Brand Visibility
Preferred candidate profile
  • Strong retail sales and channel management expertise across GT, MT, and EBO channels.
  • Proven experience in dealer/distributor network development and market expansion.
  • Hands-on experience in trade marketing, retail activations, and product launches.
  • Ability to drive volume growth and create new markets through channel-led strategies.
  • Strong commercial acumen with the ability to evaluate business opportunities and growth models.
  • Deep understanding of consumer behavior, market dynamics, and brand positioning.
  • Strong analytical capability and the ability to generate actionable market insights.
  • Extensive field exposure and a strong understanding of on-ground execution.
Key Leadership Attributes
  • Self-starter with high ownership and accountability.
  • Strong decision-making ability.
  • Balanced EQ and IQ.
  • Strategic thinker with a growth mindset.
  • Excellent stakeholder management and influencing skills.
  • Future leadership potential with the ability to take on larger business responsibilities.
  • Bias for action and excellence in execution.
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