Demand Assistant Manager

ESP Engineered; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

ESP Engineered is seeking an Assistant Manager – Demand to lead state-level operations for customer engagement and growth in Gurugram. Key responsibilities include developing demand generation strategies, driving customer acquisition, and ensuring effective order conversion. The ideal candidate holds a Bachelor's degree and has 3-5 years of relevant experience in CRM roles, preferably in e-commerce or the agri-input industry. Strong team management and analytical skills are essential for success in this role.

Qualifications

• 3–5 years of experience in telesales / demand generation / CRM roles.
• Prior experience in e-commerce or agri-input industry is preferred.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Develop and execute demand generation strategies aligned with business goals.
• Drive new customer acquisition, reactivation, and retention initiatives.
• Monitor daily/weekly/monthly GMV and order conversion metrics.

Skills

Team management

Analytical skills

Communication skills

CRM tools proficiency

Problem solving

Education

Bachelor’s degree in Business, Commerce, Agriculture, or related field

Tools

Excel

CRM tools

Job description

We are looking for an Assistant Manager – Demand to drive state-level demand operations by managing customer engagement, GMV growth, and order conversion through strong team leadership and data-driven execution.

This role will focus on scaling the customer base, improving conversion efficiency, ensuring pricing competitiveness, and delivering a seamless customer experience across regions.

Key Responsibilities

1. Strategic Planning & Execution

• Develop and execute state-wise demand generation strategies aligned with business goals
• Identify growth opportunities across regions and customer segments
• Lead and manage Team Leads and Demand Agents to drive performance
• Ensure consistent target achievement through structured reviews and coaching

3. Customer Acquisition & Retention

• Drive new customer acquisition, reactivation, and retention initiatives
• Strengthen active buyer base and improve repeat purchase behavior

4. GMV & Conversion Management

• Monitor daily/weekly/monthly GMV and order conversion metrics

5. Pricing & Market Competitiveness

• Gather field-level pricing insights and validate competitiveness
• Collaborate with internal teams to align pricing with market dynamics

6. Customer Experience & Escalation Handling

• Manage escalations and ensure timely resolution
• Improve post-order communication and customer satisfaction

7. Process Compliance & Reporting

• Ensure accurate CRM updates, order tracking, and ticket closures
• Maintain discipline in reporting and operational hygiene

8. Performance Governance

• Track KPIs/KRAs and identify performance gaps
• Drive improvement plans through regular reviews and training

9. Cross-functional Collaboration

• Work closely with Supply, Marketing, and Finance teams
• Ensure smooth order fulfillment, offer execution, and collections

10. Capability Building

• Conduct training sessions, audits, and team engagement initiatives
• Improve productivity and overall team effectiveness

Qualifications

• Bachelor’s degree in Business, Commerce, Agriculture, or related field
• 3–5 years of experience in telesales / demand generation / CRM roles
• Prior experience in e-commerce or agri-input industry is preferred
• Strong team management and leadership skills
• Excellent communication and stakeholder management
• Data-driven mindset with strong analytical skills
• Proficiency in Excel, CRM tools, and reporting systems
• Customer-first approach with problem-solving ability
• Highly target-driven, proactive, and detail-oriented