National Creative Director

Neelwarn Parshva Global; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Neelwarn Parshva Global in Mumbai seeks a senior content strategist with 12-18 years in advertising or marketing to lead content initiatives for FMCG clients, collaborating with cross-functional teams to ideate, create and produce high-quality content that drives engagement and conversions.

You will mentor juniors, shape brand messaging, analyze campaign metrics, and ensure consistency across platforms while managing multiple projects.

Qualifications

• 12-18 years of experience in advertising or marketing industry with a focus on FMCG, BFSI, Tech, Beauty, Media.
• Proven track record of developing effective content strategies that drive engagement and conversions.
• Strong understanding of brand positioning, messaging, and tone-of-voice guidelines.

Responsibilities

• Develop and execute comprehensive content strategies for FMCG clients across various platforms.
• Collaborate with cross-functional teams to ideate, create, and produce high-quality content that drives business results.
• Provide leadership guidance to junior team members on copywriting, editing, and project management best practices.
• Analyze campaign performance metrics to optimize future content initiatives.

Skills

Content strategy

Leadership

Copywriting

Editing

Project management

Campaign analysis

Job description

Roles and Responsibilities :

• Develop and execute comprehensive content strategies for FMCG clients across various platforms.
• Collaborate with cross-functional teams to ideate, create, and produce high-quality content that drives business results.
• Provide leadership guidance to junior team members on copywriting, editing, and project management best practices.
• Analyze campaign performance metrics to optimize future content initiatives.

Job Requirements :

• 12-18 years of experience in advertising or marketing industry with a focus on FMCG, BFSI, Tech, Beauty, Media
• Proven track record of developing effective content strategies that drive engagement and conversions.
• Strong understanding of brand positioning, messaging, and tone-of-voice guidelines.
• Excellent leadership skills with ability to manage multiple projects simultaneously.