Director - Brand Marketing

r3 Consultant; Gurugram District; On-site; INR 3,000,000 - 6,000,000; Full time

Benefits offered by this job

Competitive salary based on experience

Job summary

A leading consulting firm is seeking a Director – Brand Marketing to drive brand strategy and growth initiatives. The ideal candidate will have over 15 years of experience in brand marketing and a proven track record with multinational companies. Responsibilities include developing innovative marketing strategies, leading cross-functional collaboration, and ensuring consistent brand experiences. This pivotal role requires strong leadership, analytical skills, and a passion for brand storytelling, aligning with a forward-thinking company culture.

Qualifications

• 15+ years of progressive experience in brand marketing, preferably in consumer-focused industries.
• Strong leadership skills with the ability to mentor high-performing teams.
• Proven track record of working with reputed MNCs.
• Experience in agency management and integrated campaigns.
• Data-driven with analytics and brand health tracking.
• MBA in Marketing or equivalent preferred.

Responsibilities

• Develop and lead end-to-end brand strategy for the company's portfolio.
• Drive D2C brand growth through innovative marketing strategies.
• Collaborate with internal and external partners for high-impact campaigns.
• Collaborate with product, sales, tech and agencies to deliver high-impact campaigns.
• Plan 360° brand campaigns across digital, print, activations, influencer and social media.
• Leverage consumer insights and market trends to refine positioning and drive engagement.
• Manage budgets and ROI-driven media spends across paid, earned, and owned channels.
• Act as a brand evangelist and align touchpoints with internal teams.
• Monitor brand health metrics and present performance reviews to senior leadership.

Skills

Brand strategy development

D2C marketing

Leadership

Data analysis

Creative campaign execution

Budget management

ROI tracking

Stakeholder management

Agency management

Cross-functional leadership

Brand strategy

Customer acquisition

Customer retention

Storytelling

Communication

Education

MBA in Marketing or equivalent

Job description

Job Title: Director – Brand Marketing

Location: Gurugram, India

Experience Required: 15+ Years

Industry: Consumer Goods / Digital / D2C / Retail / E-commerce

Employment Type: Full-time

Compensation: Competitive (Based on experience)

About The Role

We are looking for a strategic and visionary Brand Marketing Director to lead our brand building and consumer engagement efforts. This leadership position is ideal for someone who brings 15+ years of deep marketing experience across top MNC brands, and has successfully led D2C marketing initiatives at scale.

As the custodian of the brand, you will be responsible for shaping brand strategy, driving D2C growth, and delivering a consistent brand experience across channels. This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional leaders across product, digital, and sales teams.

Key Responsibilities

• Develop and lead end-to-end brand strategy, ensuring consistency in positioning, messaging, and creative execution.
• Drive D2C brand growth through innovative and data-driven marketing strategies across digital, performance, content, and CRM channels.
• Own the brand's identity and narrative, translating business objectives into compelling marketing campaigns.
• Collaborate with internal teams (product, sales, tech) and external partners (creative agencies, media agencies) to deliver high-impact campaigns.
• Plan and oversee 360° brand campaigns across digital, print, on-ground activations, influencer, and social media platforms.
• Leverage consumer insights, behavioral data, and market trends to refine positioning and drive engagement.
• Ensure effective budget planning and ROI-driven media spends across paid, earned, and owned channels.
• Act as a brand evangelist, ensuring alignment across customer touchpoints and internal teams.
• Monitor brand health metrics and present performance reviews to senior leadership.

Required Experience & Skills

• 15+ years of progressive experience in brand marketing, preferably in consumer-focused industries such as FMCG, retail, e-commerce, or D2C brands.
• Proven track record of working with reputed multinational companies (MNCs) with high brand equity.
• Extensive experience in building and scaling D2C brands, with deep understanding of customer acquisition, retention, and engagement.
• Strong leadership skills with the ability to mentor high-performing teams and drive cross-functional collaboration.
• Expertise in managing agencies, creative development, and integrated campaign execution.
• Data-savvy with a sharp eye for analytics, performance marketing metrics, and brand health tracking.
• MBA in Marketing or equivalent preferred.

Ideal Candidate Attributes

• Strategic thinker with a hands-on approach to execution.
• Passionate about brand storytelling, innovation, and consumer behavior.
• Results-driven with strong business acumen and creative sensibility.
• Excellent communicator with stakeholder management experience at senior leadership level.