Creative Solutions

BigBang.Social; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

BigBang.Social is seeking a dynamic Creative Lead to translate brand briefs into compelling campaigns. You will guide a team of creatives across digital, social, and influencer channels, leveraging insights into consumer behavior and cultural trends.

Lead end-to-end project coordination with partners to deliver impactful campaigns and pitches. The role requires a strong eye for entertainment and a proven track record with global or large-scale brands, plus the ability to collaborate across

Qualifications

• Bachelor's degree and 2+ years in advertising and branded campaigns at an agency or brand.
• Experience crafting integrated campaigns across digital, social, influencer, paid media, mobile, etc.
• Proven copy and concept development for digital films, long-form and short content.
• Strong creative vision aligned with business objectives.
• Track record creating ideas for global or large-scale brands.
• Expertise in social and digital best practices across platforms.
• Deep knowledge of 360-campaigns from strategy to execution.
• Love for entertainment and vast content consumption.
• Awareness of global and Indian trends in social advertising and branded content.
• Experience building insight-driven solutions across categories.
• High pop-culture awareness on and off digital.

Responsibilities

• Translate brand brief into inspiring creative ideas and campaigns to kick off pitches.
• Build disruptive campaigns based on insights from consumer understanding and cultural trends.
• Collaborate with strategy and campaign teams to define ask, brief, and approach.
• Lead a team of creatives, content strategists, copywriters and designers for growth.
• Coordinate end-to-end with directors, producers and partners for execution.
• Support biz dev and account teams in client engagements to grow key accounts.

Skills

Creative leadership

Campaign management

Copywriting

Integrated campaigns

Social & digital

360 campaigns

Trend awareness

Collaboration

Entertainment knowledge

Education

Bachelor's degree

Job description

• 1.Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
• 2.Build disruptive ideas and campaigns based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviors, and cultural trends
• 3.Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach
• 4.Lead and guide a team of creatives, content strategists, copywriters, designers for maximum growth and impact, helping them upskill and learn
• 5.Be creatively involved in end-to-end coordination and execution with third parties like director, producer and other partners
• 6.Work with the Business Development and Account Management teams to handle creds meetings, client engagement opportunities, etc. to build key accounts further and deeper

Qualifications And Experience:

• 1.Bachelor's degree & 2+ years of experience in advertising and branded campaigns at an agency or brand
• 2.Understanding of and past experience in crafting integrated campaigns across all marketing channels from digital, social media, influencer marketing, paid media, mobile, etc
• 3.Proven experience with copy and concept development including digital films, long form content, short video formats, creator content, etc
• 4.Strong creative vision with an understanding of business objectives
• 5.Track record of creating ideas for global or large scale brands
• 6.Expertise in social and digital best practices across platforms
• 7.Have deep knowledge in running a 360-campaign, from strategy development to tactical execution
• 8.Should love entertainment and consume ridiculous amounts of content
• 9.Should be well adept with global & Indian trends, formats and developments in the space of social media, advertising, influencer marketing, and branded content
• 10.Proven experience in building insight-driven solutions for brands across categories
• 11.Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist
• 12.Ability to work collaboratively with different teams and departments to bring the creative vision to life
• 13.Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects