MSM-Influencer Management-Indore

Polycab India; Indore District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Polycab India invites a results-driven Zonal BD Lead to drive influencer scouting, engagement, and field-level sales in the Indore zone. You will manage 6-7 MSRs/GETs, coordinate with sales and marketing, and ensure timely rollout of beat plans and training.

You will monitor influencer performance, optimize ROI of digital tools, and maintain strong relationships with key contractors and retailers through regular site visits and enrollment drives.

Qualifications

• Goal oriented with proven history of meeting targets.
• Ability to build and maintain relationships with influencers and contractors.
• Strong analytical and communication skills.

Responsibilities

• Drive influencer scouting and engagement in the zone.
• Ensure beat plans and BD activities align with sales goals.
• Monitor influencer performance and influencer benefits disbursement.
• Lead site visits to top contractors and drive conversions.
• Coordinate with sales and marketing for higher lead-to-sale conversions.

Skills

Sales leadership

Influencer management

Team coordination

Market research

Job description

DriveInfluencer scouting and segmentation for the zone (Large Electricians,Electrical contractors, Small Electricians etc.)

Ensure BDteam’s adherence to beat plan of influencer engagements and execution of BTLmarketing plan for influencer engagements

Monitor NPS ofactive influencers and ensure their monetary/ non-monetary benefits aredisbursed in fair, timely manner

Improveeffectiveness & returns by driving lead conversions & premiumization

Provide timelyand ongoing feedback to HO and sales teams about market developments

Reviewsperformance of territory BD team and ensures close coordination with sales& marketing teams

Establish andmaintain strong professional relationships with key influencers – ensureconsistent billings on app

Consolidate& communicate feedback on key areas of improvements in the digital toolsutilized by influencers & BD team

Regulartouchpoints with top influencers (as well as retailers) to ensure enrolments,site/lead referrals and conversion, find need gaps and market best practices

Lead sitevisits for top contractors, compete contractors and drive conversions andengagement

Manage 6-7 BD Team MSRs, ensureavailability of 100% of team strength

Guide and manage the businessdevelopment team and help drive target achievement

Identify and set-up required trainingsfor the team and ensure 100% adherence

Coordinate withsales team to ensure high conversions of leads to sales

Demarcate sub-territory areas andcreate, monitor beat plans for all MSRs/ GETs

Set, communicate, and drive targetsfor all MSRs/ GETs

Sign off on theInfluencer meet/engagement activities with respect to approvals

Reporting Team

• ReportingDesignation: Zonal Branch Head
• ReportingDepartment: Influencer Management

Skills and Functional Competencies:

Goal oriented: Proven history of sales record, setsclear priorities & meets targets

Analytical skills: Ability to define problems, collectrequired data, analyse and interpret results and recommend changes andimprovements

Result oriented: entrepreneurial and self-motivating,good planning and organizational ability

High level of communication ability, energized andenthusiastic, ability to build strong relations with key stakeholders

Natural leader: Positive, driven, has ability toinfluence, sets good examples, ambitious and flexible

Resilient, resourceful, and able to perform underpressure

High market visits & regular interaction with allstakeholders across segments (15+ days)