Market Sales Representative

Polycab India Limited; Rajkot, Vadodara; On-site; INR 250,000 - 400,000; Full time

Job summary

Polycab India Limited in Rajkot seeks a Market Sales Representative (MSR) responsible for influencer management and expansion in the assigned area. You will onboard and engage influencers, drive premium product adoption, and push tertiary sales while aligning with the market plan and reporting feedback to the BDM.

You will conduct regular influencer and contractor meets, nurture relationships with retailers, and coordinate with sales teams to boost overall market presence.

Qualifications

• Experience in influencer marketing or field sales.
• Ability to conduct influencer and contractor meets.
• Strong communication and market feedback reporting.

Responsibilities

• Identify, engage and onboard new influencers as per targets.
• Drive premium product and tertiary sales with retailers.
• Coordinate influencer engagement and field activities with BDM.
• Conduct regular influencer and contractor meets.

Skills

Influencer management

Field sales

Relationship building

Market development

Contractor meetings

Job description

Job Detail: MSR (Market Sales Representative)

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM.

Business development

• Identify, convert and engage new influencers as per targets
• Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
• Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

• Own Influencer engagement and targets for the area and ensure 100% adherence to plan
• Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
• Lead site visits for contractors in the area and drive conversions and engagement
• Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
• Nurture and develop strong professional relationships with tagged influencers and key retailers ensure consistent billings on app
• Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.