Market Support Representative

Polycab India Limited; Ajmer; On-site; INR 450,000 - 750,000; Full time

Job summary

Polycab India Limited in India seeks a dynamic Business Development professional to drive growth through influencer engagement and retailer partnerships. The role focuses on identifying and onboarding new influencers, executing loyalty programs, and showcasing product portfolios to drive demand in the Ajmer region.

Key duties include managing influencer targets, conducting contractor meets, and coordinating field activities to ensure plan adherence and revenue expansion for the area around

Qualifications

• Experience in selling through influencers or channel partners.
• Excellent communication and persuasive presentation skills.
• Ability to build and maintain relationships with influencers and retailers.
• Willingness to travel within the area and manage field activities.

Responsibilities

• Identify and engage new influencers to meet targets.
• Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
• Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers.
• Own influencer engagement and targets for the area and ensure 100% adherence to plan.
• Lead site visits for contractors and drive conversions and engagement.
• Conduct regular electrician and contractor meets; discuss portfolio, loyalty program, and samples.
• Nurture relationships with influencers and retailers; ensure consistent billings on app.
• Engage with retailers to identify new influencers and push products, ensuring on-ground display.

Skills

Influencer marketing

Sales & negotiation

Relationship building

Communication & presentation

Market knowledge

Leadership

Planning & organization

Job description

Business development

• Identify, convert and engage new influencers as per targets
• Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
• Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

• Own Influencer engagement and targets for the area and ensure 100% adherence to plan
• Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
• Lead site visits for contractors in the area and drive conversions and engagement
• Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
• Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
• Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

• Complete trainings as per the defined training calendar
• 100% adherence to KPI monitoring process

Skills & Functional Competencies

• Goal oriented: Proven history of sales record, sets clear priorities & meets targets
• Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
• Excellent sales and negotiation skills, and high commercial and business awareness
• High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers
• Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
• Self-starters, resilient, resourceful, and able to perform under pressure
• High market presence & regular interaction with all stakeholders, should know the geography well