REGIONAL KEY ACCOUNT MANAGER NMT

Himalaya Wellness Company; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

Himalaya Wellness Company in Bengaluru seeks a Regional Modern Trade ASM to drive growth for the modern trade channel in the region. You will plan and review key channel metrics, build action plans to optimize ROI, and manage distributor relationships with a focus on sustaining profitability.

You will lead a team, coordinate with branch accounts, and execute joint business plans to expand MT footprint while ensuring effective in-store execution and promotional activities.

Qualifications

• Team Management experience
• At least 1 year ASM MT experience in Modern Trade
• Experience in West geography in Modern Trade
• From Premiere B-Schools of 2022 or 2023 batch

Responsibilities

• Deliver strong regional growth for Modern Trade accounts
• Plan and review key channel performance metrics for regional MT accounts
• Build and monitor action plans to manage region spends and ROI
• Build and maintain relationships with key accounts within the branch
• Execute joint business plans with key accounts to drive regional growth
• Plan account interventions to optimize shelf space, placement, and assortment
• Negotiate terms, pricing, and promotions with branch key accounts
• Drive in-store execution of portfolio, merchandising and visibility plans
• Monitor merchandising KPIs and ensure execution across accounts
• Analyze market trends and competitor activity to identify opportunities
• Prepare performance reports for regional accounts (sales, forecast, budgets)
• Manage team performance and develop regional talent

Job description

• Deliver strong growth, at the regional level for the modern trade channel
• Planning and Review of all key channel performance metrics for regional modern trade accounts
• Build & Monitor action plans to manage overall channel spends and improve the ROI of spends within the region

Planning & Achieving topline

• Deliver strong growth, at the regional level for the modern trade channel
• Planning and Review of all key channel performance metrics for regional modern trade accounts
• Build & Monitor action plans to manage overall channel spends and improve the ROI of spends within the region

Key Account Management

• Build and maintain strong relationships with key accounts within the branch
• Partner with key accounts to create and execute joint business plans to drive channel growth for the region
• Plan account specific interventions to maximize shelf space, product placement, and assortment to support sales growth, category objectives
• Build and grow new region specific accounts to improve the MT footprint in the region
• Ensure sustainable growth by negotiation favorable terms and conditions, pricing, and promotional activities with branch key accounts for increased profitability and shares

Account Servicing and Hygiene

• Drive sustained performance levels on account serviceability, fill rates, resolution of customer issues etc.
• Ensure availability and appointment of necessary channel specific distributors (if any) by partnering with the channel sales teams
• Ensure commercial health for the accounts through receivables, driving commercial hygiene indicators and processes
• Take up necessary initiatives and measures to improve the commercial and supply chain health of the regional accounts
• Partner with the account teams towards planning & implementing new product launches and assortment compliance

In Store Execution

• Drive the implementation of portfolio, merchandising and visibility plans across the regional key accounts
• Formulate policies, action plans, monitor performance of merchandizers and promoters across accounts to drive in store sales, brand objectives and shares
• Monitor and ensure execution of merchandising KPIs (manpower deployment , PJP, SOS , consumer promo ,4P execution etc.)

Competition Analysis and Insights-

• Monitor market trends, competitor activities, and consumer insights to identify opportunities within the branch, and suggest recommendations for growth.
• Prepare and analyze regular performance reports for regional accounts covering sales, forecast data, budgets, in store spends, etc.

Mandates

• Team Management Experience
• Mandatory ASM MT experience of atleast 1 year
• Should have worked in West geography in Modern Trade
• From Premiere B-Schools of 2022 or 2023 batch