Mobile App Growth Marketer

Tusk & Dot; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Tusk & Dot is seeking a hands-on growth marketer to help bring new consumer mobile apps to market. You will test campaigns, collaborate with content creators and learn what resonates with audiences to drive measurable growth.

This role emphasizes executing ideas, not just planning them, and involves optimizing paid campaigns, influencer partnerships, and ASO to boost app downloads and retention.

Qualifications

• Familiarity with Meta Ads Manager or Google Ads.
• Strong creative judgment and comfort using data.
• Hands-on growth experience with creator/influencer-led strategies.
• Initiative to test ideas independently and learn from results.
• Genuine interest in mobile apps and consumer behavior.

Responsibilities

• Plan, launch and optimize paid campaigns on Meta and Google.
• Build relationships with influencers and content creators.
• Develop and test UGC, short-form video and advertising creatives.
• Improve app-store listings and conversion.
• Track acquisition, activation, conversion and retention metrics.
• Study competitors and identify opportunities with actionable insights.
• Keep experimenting, learning and improving.

Skills

Creative thinking

Data-driven

Growth marketing

Experimentation

Mobile apps

Collaboration with creators

Tools

Meta Ads Manager

Google Ads

Firebase

AppsFlyer

Adjust

CapCut

Canva

ASO

Job description

Building a great app is only half the journey. The other half is helping people discover it.

We're looking for a hands-on growth marketer who enjoys the intersection of creative ideas, experiments and measurable results.

At Tusk & Dot, you'll help bring new consumer mobile apps to market. You'll test campaigns, collaborate with content creators, learn what resonates with audiences and turn those insights into smarter growth.

This is a role for someone who likes making things happen- not just planning what could happen.

What you'll create and work on

• Plan, launch and optimize paid acquisition campaigns on Meta and Google
• Build relationships with influencers, micro-influencers and content creators
• Develop and test UGC, short-form video and advertising creatives
• Improve app-store listings and conversion
• Track acquisition, activation, conversion and retention performance
• Study competitors, identify opportunities and share actionable insights
• Keep experimenting, learning and improving

What you'll bring

• Familiarity with Meta Ads Manager or Google Ads
• Strong creative judgment and comfort using data
• An interest in creator and influencer-led growth (hands-on experience preferred)
• The initiative to test ideas independently and learn from results
• A genuine interest in mobile apps and consumer behavior

Great if you also have

• Experience acquiring users for mobile apps
• Experience working directly with creators or influencers
• Familiarity with App Store Optimization
• Knowledge of Firebase, AppsFlyer, Adjust or similar analytics tools
• Experience with subscription or freemium products
• Familiarity with Canva, CapCut or other creative tools

If you enjoy combining creativity with experimentation- and you're excited to help build growth from the beginning, we'd love to hear from you.