Growth Marketing

Weekday AI (YC W21); India; On-site; INR 600,000 - 900,000; Full time

Job summary

A dynamic marketing firm in India is seeking a full-stack growth marketer to drive measurable outcomes through experimentation. The ideal candidate should have 2-4 years of experience in growth marketing, excellent copywriting skills, and proficiency in data analytics tools like GA4 and Mixpanel. Responsibilities include planning experiments for signups, managing affiliate programs, and scaling paid acquisition campaigns. This is a full-time role in a fast-paced environment, ideal for those who enjoy transforming insights into scalable strategies.

Qualifications

• 2-4 years of relevant growth marketing experience.
• Strong copywriting and storytelling abilities for various platforms.
• Proficiency in data analytics tools like GA4 and Mixpanel.

Responsibilities

• Plan and execute experiments to drive signups and conversions.
• Analyze funnel performance to identify bottlenecks.
• Run A/B tests to improve conversion rates.

Skills

Growth marketing experience

Copywriting

Data analytics

Proficiency in no-code tools

Creativity and curiosity

Tools

GA4

Mixpanel

Looker Studio

Webflow

Zapier

Job description

This role is for one of the Weekday's clients

Min Experience: 2 years
Job Type: full-time

We are seeking a full-stack growth marketer who thrives on experimentation, owns top and mid-funnel performance, and uses a blend of creativity and analytics to drive measurable outcomes. If you enjoy fast-paced environments, running scrappy experiments, and transforming insights into scalable growth strategies, this opportunity is for you.

Key Responsibilities

• Plan and execute experiments to drive signups, activations, and conversions across channels such as LinkedIn, X (Twitter), communities, email, SEO, and affiliate partnerships.
• Analyze funnel performance using tools like Mixpanel or GA4, identifying bottlenecks and opportunities to increase conversion.
• Run structured A/B tests across landing pages, lead magnets, and pricing pages to improve conversion rates.
• Manage the affiliate program end-to-end — including partner onboarding, engagement, campaign assets, performance tracking, and payout workflows.
• Build and maintain relationships with influencers, creators, agencies, and educators to expand partner-driven acquisition.
• Develop campaign assets and content kits that empower partners to promote effectively.
• Scale paid acquisition campaigns on Google Ads and Meta platforms, optimizing for user growth and ROI.
• Conduct keyword research to uncover high-intent, low-competition search opportunities.

What You Bring

• 2-4 years of relevant growth marketing experience
• Strong copywriting and storytelling abilities for landing pages, emails, and partner communication
• Proficiency in data analytics using GA4, Mixpanel, Looker Studio, or similar tools
• Experience leveraging no-code/low-code tools (e.g., Webflow, Framer, Airtable, HubSpot, Zapier)
• A creative, curious, and experiment-driven mindset with a passion for iterative learning

Nice-to-Have

• Experience with creator-led growth or community-driven acquisition
• Background in AdTech, MarTech, or AI-based marketing tools
• Exposure to global DTC or marketing agency ecosystems