User acquistion specialist

NewForm; India; Remote; INR 6,427,915 - 9,182,736; Full time

Benefits offered by this job

Competitive compensation

Annual team offsites

Competitive bonus

Job summary

A performance marketing agency is seeking a user acquisition specialist to manage paid social campaigns across various platforms like Meta, Tiktok, and Google. This position requires 2-4 years of experience, particularly in paid media with expertise in Meta. Responsibilities include campaign execution, testing, and optimizing key performance metrics. This is a remote role, offering competitive compensation, and applicants can work from anywhere, aligning with EST hours.

Qualifications

• 2-4 years of paid media experience, expertise in Meta.
• Experience with 7-figure annual media budgets.
• Strong presentation skills and analytical abilities.

Responsibilities

• Own end-to-end media management: campaign setup and optimization.
• Monitor key metrics and improve campaign performance.
• Diagnose performance shifts and maintain account hygiene.

Skills

Paid media experience

Analytical skills

Presentation skills

Job description

About

Newform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short‑form content‑led approach. We have an in‑house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.

THE ROLE:

As a user acquisition specialist, you will play a key role in managing paid social campaigns on Meta, Tiktok and Google across multiple clients. You’ll own campaign execution, testing, and optimization, working with creative strategists and growth marketing managers to drive client outcomes. You will strategically leverage our proprietary technology to unlock wins and scale media budgets efficiently.

Responsibilities

• Own end‑to‑end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
• Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.
• Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly.
• Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation.
• Proactively suggest optimizations to improve clients’ media program efficiency and scalability.

Requirements

• 2-4 years of paid media experience (agency AND/OR consumer app experience highly preferred). Expertise in Meta required.
• Experience managing accounts with 7‑figure annual media budgets.
• Strong presentation skills: the ability to craft compelling decks and speak effectively in client meetings is a must.
• Strong analytical skills.
• (Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc).

Benefits

• This is a remote international position; applicants are encouraged to apply from anywhere. Our working hours are EST (office in NYC).
• Competitive compensation based on geo.
• Competitive bonus.
• Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan).