Associate

Zydus Wellness Ltd.; Ahmedabad District; Vor Ort; INR 600.000 - 900.000; Vollzeit

Zusammenfassung

Zydus Wellness Ltd. in Ahmedabad is seeking a dynamic Brand Manager to manage and grow a consumer brand. You will plan and drive annual and interim projects, lead NPD activities, and collaborate with sales and market insights teams to tailor offerings to consumer needs.

The role requires 2–3 years in FMCG, strong stakeholder management, and sharp communication. You will own the brand P&L, track performance metrics, streamline processes, and coordinate with R&D and manufacturing to deliver

Qualifikationen

• PG degree in General / Marketing Management.
• 2–3 years experience in FMCG industry.
• Good understanding of marketing communications and brand metrics.

Aufgaben

• Develop and execute a strategic brand roadmap for 1–2 years.
• Identify growth opportunities with strong business cases.
• Drive brand P&L and financial performance for assigned category.
• Collaborate with CMI and sales for consumer insights and on-ground execution.
• Lead cross-functional teams and streamline brand processes.

Kenntnisse

Stakeholder Management

Effective Communication

Analytical Ability

Logical Thinking

Marketing Concepts

Ausbildung

PG Degree in General / Marketing Management

Jobbeschreibung

The role serves the purpose of managing & improving the performance of the assigned brands by

• Planning & driving execution of annual & interim projects for the brand
• Complete Business Responsibility for a category of the brand
• Lead Marketing & NPD activities including customer engagement programs and identify product opportunities for the brand.

Key Accountabilities/ Responsibilities

• Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
• Identify and build business cases for new growth opportunities, ensuring financial viability and alignment with key stakeholders.
• Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.

Customer

• Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.
• Leverage insights to identify opportunities in a consumer segment, geography, or the channel (s), ensuring the brand meets changing consumer demands.
• Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.

People

• Lead cross-functional teams, including R&D, in the development and customization of new products
• Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
• Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.

process

• Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
• Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
• Continuously monitor and refine brand processes to adapt to market changes and internal needs.
• % Achievement on Target - Top Line, Bottom Line
• Timely delivery of NPD Projects
• NPD Pipeline / Stage Gate Milestones
• Brand Health Indicators
• Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)

Key Interactions

Internal

• On alignment of monthly / quarterly / annual plans for the brand, channel
• Time to time driving of back-end actions basis business plan
• Coordination for planned production / changes / additional business ask & its timely delivery
• Approvals & payments to direct vendors

Manufacturing

Logistics

Finance

External

Relationship Management

Coordination / Influence / Negotiation

Key Dimensions

Financial Dimensions

Brand Size

Team

Others

Brand P&L

Role Requirements:

Educational Qualifications

PG Degree in General / Marketing Management

Experience (Type & Nature)

• 2-3 years of experience in FMCG companies
• Knowledge & understanding of relevant business indicators, category & industry
• Understanding of Marketing Communication basics
• Stakeholder Management
• Effective Communication
• Analytical ability, Logical thinking