Meta Ads Specialist

Advora Digital Agency; Kanpur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Advora Digital Agency in Kanpur is seeking a results-driven Meta Ads Specialist to plan, execute, and optimize campaigns for diverse clients. You will manage campaigns in Meta Ads Manager, define audiences, test ad creatives and copy, and monitor key metrics to drive conversions.

Collaborate with strategy, design, and content teams to align campaigns with client goals and funnels. The role requires an agency‑savvy mindset, data‑driven decision making, and a willingness to work onsite in Kanpur.

Qualifications

• Experience with Meta Ads campaigns and performance optimization.
• Ability to interpret data and derive actionable strategies.
• Strong collaboration with design and content teams.
• Experience in an agency or performance marketing environment.

Responsibilities

• Plan, execute, and optimize Meta campaigns.
• Define targeting, creatives, and copy based on client goals.
• Monitor CTR, CPC, CPA, and ROAS; prepare performance reports.
• Collaborate with strategy, design, and content teams.

Skills

Meta Ads expertise

Campaign optimization

Data analysis

A/B testing

Team collaboration

Agency experience

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Meta Ads Manager

Pixel/Event tracking

Reporting dashboards

Google Ads integration

Job description

Company Description

Advora Digital Agency is a results-driven digital marketing agency dedicated to helping businesses grow, scale, and build a strong digital presence through strategic, performance-focused solutions. The team combines data-driven insights with creative execution to design marketing systems that deliver measurable outcomes. Advora's expertise spans Performance Marketing (including Meta Ads and Google Ads), SEO, Content Marketing, Website Development, Graphic Design, and Social Media Management. The agency partners with startups, local businesses, and growth-focused brands to create scalable digital ecosystems that drive qualified leads, improve online visibility, and strengthen brand authority. Every engagement is tailored, transparent, and focused on long-term, sustainable growth.

Role Description

The Meta Ads Specialist is a full-time, on-site role based in Kanpur, responsible for planning, executing, and optimizing Meta (Facebook and Instagram) advertising campaigns. Day-to-day work includes setting up and managing campaigns in Meta Ads Manager, defining targeting and audiences, creating and testing ad creatives and copy, and monitoring performance metrics such as CTR, CPC, CPA, and ROAS. The specialist will collaborate closely with the strategy, design, and content teams to align campaigns with client goals, landing pages, and overall marketing funnels. Additional responsibilities include preparing performance reports, recommending optimizations based on data insights, staying updated on Meta platform changes and best practices, and contributing to broader performance marketing initiatives.

Qualifications

• Strong Meta Ads expertise, including campaign setup, audience targeting, budget management, and optimization for conversions.
• Proficiency in performance marketing and analytics tools, such as Meta Ads Manager, pixel/event tracking, and basic reporting dashboards.
• Ability to collaborate with design and content teams on ad creatives, copy, and landing page alignment to improve campaign performance.
• Solid understanding of digital marketing fundamentals, including funnels, remarketing, A/B testing, and integration with Google Ads and other channels.
• Analytical mindset with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Effective communication skills, strong attention to detail, and the ability to manage multiple campaigns and deadlines.
• Experience working in an agency or performance marketing environment is preferred.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• Willingness to work on-site in Kanpur and collaborate in a fast-paced, growth-focused team environment.