Meta Ads Specialist

Logam Digital Pvt. Ltd.; Anand; On-site; INR 400,000 - 640,000; Full time

Job summary

Logam Digital Pvt. Ltd. is seeking a Meta Ads Specialist to plan, execute, and optimize campaigns on Facebook and Instagram to generate quality leads and boost conversions. You will manage budgets, implement targeting strategies, and collaborate with the creative team to deliver high-performing ads.

The role requires staying current with Meta Ads updates and industry best practices to drive growth and a strong return on ad spend.

Qualifications

• Experience planning, executing, managing, and optimizing Facebook & Instagram campaigns for leads and growth.
• Strong understanding of CPL, CPA, CTR, ROAS metrics and optimization techniques.

Responsibilities

• Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram).
• Develop campaign strategies for Lead Generation, Sales, Traffic, and Brand Awareness.
• Perform audience research, targeting, retargeting, and lookalike audience creation.
• Monitor campaign performance and optimize ads for better CPL, CPA, CTR, and ROAS.
• Analyze campaign data and prepare performance reports.
• Coordinate with the creative team for ad creatives, copies, and campaign requirements.
• Manage daily budgets, bidding strategies, and campaign scaling.
• Stay updated with Meta Ads updates, policies, and best practices.

Skills

Meta Ads Campaigns

Audience Research

Performance Optimization

Budget Management

Reporting

Education

Bachelor's degree in Marketing/Commerce

Tools

Facebook Ads Manager

Job description

We are looking for a Meta Ads Specialist who will be responsible for planning, executing, managing, and optimizing Facebook & Instagram advertising campaigns to generate quality leads, improve conversions, and achieve business growth.

Key Responsibilities:

• Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram).
• Develop campaign strategies for Lead Generation, Sales, Traffic, and Brand Awareness.
• Perform audience research, targeting, retargeting, and lookalike audience creation.
• Monitor campaign performance and optimize ads for better CPL, CPA, CTR, and ROAS.
• Analyze campaign data and prepare performance reports.
• Coordinate with the creative team for ad creatives, copies, and campaign requirements.
• Manage daily budgets, bidding strategies, and campaign scaling.
• Stay updated with Meta Ads updates, policies, and best practices.