Meta Ads Executive

WishLuck; India; On-site; INR 300,000 - 420,000; Full time

Job summary

WishLuck in India is seeking a result‑driven digital marketer to manage Meta (Facebook & Instagram) ad campaigns. You will plan, launch, and scale campaigns for a D2C brand, optimize creatives, audiences, and budgets, and report performance weekly.

Ideal candidates have 1–2 years hands-on Meta ads experience, a data‑driven mindset, and strong analytical skills. Familiarity with funnels, testing, and scaling strategies is required to hit growth targets.

Qualifications

• 1–2 years hands-on experience running Meta ads.

Responsibilities

• Plan, launch, and scale Meta (Facebook & Instagram) ad campaigns.

Skills

Meta Ads Management

Data Analytics

Budget Management

Audience Targeting

A/B Testing

Performance Optimization

Tools

Facebook Ads Manager

Google Analytics

Job description

Responsibilities

• Plan, launch, and scale Meta (Facebook & Instagram) ad campaigns.
• Handle campaign setup, audience targeting, creative testing, and scaling.
• Monitor daily performance, ROAS, CPA, CTR, and optimise accordingly.
• Work closely with the creative and content teams for ad copies and creatives.
• Analyse data and share regular performance reports with clear insights.
• Stay updated with Meta ad platform changes and best practices.

Requirements

• 1-2 years of hands-on experience running Meta ads.
• Prior experience with a D2C brand or dropshipping products is mandatory.
• Strong understanding of funnels, creative testing, and scaling strategies.
• Comfortable working with budgets and performance targets.
• Data-driven mindset with strong analytical skills.