Meta Ads Executive

PhotonX Technologies; Hyderabad; On-site; INR 800,000 - 1,500,000; Full time

Job summary

A growing tech company is seeking a Meta Ads Manager to lead the strategic development of advertising campaigns on Facebook and Instagram. The role emphasizes demand generation, creative testing, and audience building, requiring expertise in optimizing performance through data-driven strategies. Ideal candidates will demonstrate a strong grasp of audience psychology and a proven track record of managing multi-faceted advertising campaigns. Join us to drive impactful results across global clients.

Qualifications

• Strong understanding of audience psychology and creative strategy.
• Proven experience in optimizing Facebook and Instagram campaigns.
• Ability to implement structured testing frameworks effectively.

Responsibilities

• Drive lead volume growth through targeted campaigns.
• Build and manage full-funnel strategies for various audience segments.
• Develop structured creative testing plans to enhance ad performance.

Skills

Meta advertising expertise

Campaign management

Creative strategy

Data-driven decision-making

Job description

Job Title

Meta Ads Manager

Role Overview

The Meta Ads Manager is responsible for the strategic development, execution, and optimization of Facebook and Instagram advertising campaigns across global clients. This role focuses on demand generation, creative experimentation, audience building, and performance scaling within Meta’s ecosystem. Success in this role requires a strong understanding of audience psychology, creative strategy, structured testing, and data-driven decision-making.

Role Objectives

• Drive lead volume growth
• Improve cost per lead efficiency
• Increase creative testing velocity
• Enable campaign scalability
• Ensure CRM-verified performance outcomes

Key Responsibilities

Campaign Strategy & Account Architecture

• Conduct structured discovery to understand client offerings, target audiences, and KPIs
• Design campaign structures aligned with lead generation or revenue objectives
• Build and manage full-funnel strategies (cold, warm, retargeting)
• Implement structured testing frameworks for creatives and audience segmentation
• Select appropriate campaign objectives (Leads, Conversions, Traffic, etc.)
• Monitor campaign delivery, learning phase behavior, and performance stability

Creative Strategy & Testing

• Develop structured creative testing plans
• Collaborate with clients or internal teams on ad copy and messaging
• Test variations across hooks, headlines, primary text, and formats (image, carousel, video)
• Analyze creative fatigue and manage refresh cycles
• Identify high-performing creative angles and scale them effectively

Audience Development & Optimization

• Build and manage custom audiences, lookalike audiences, and retargeting segments
• Monitor key metrics such as frequency, CPM, CTR, and conversion rates
• Optimize budget allocation across campaigns and ad sets
• Identify audience overlap, saturation, and scaling opportunities
• Continuously refine targeting strategies to improve performance

Skills: meta, campaigns, creative strategy, strategy