Meta Ads Executive

Cosmo Solutions Pvt Ltd; India; On-site; INR 300,000 - 540,000; Full time

Job summary

Cosmo Solutions Pvt Ltd in Gurugram seeks a Digital Marketer specialising in Facebook Ads to develop, execute and optimise paid social campaigns on Facebook and Instagram. You will work closely with clients and internal teams to align campaigns with business objectives and deliver measurable results.

The role requires hands-on experience with Facebook/Instagram Ads, strong knowledge of Meta Ads Manager, and ability to analyse campaign metrics while coordinating creatives and reports.

Qualifications

• 2 years hands-on experience in Facebook/Instagram Ads.
• Strong knowledge of Meta Ads Manager and campaign optimization.
• Understanding of metrics such as CPC, CPM, CTR, CPA and ROAS.
• Good analytical, creative and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• Knowledge of Search/Display Arbitrage is a plus.

Responsibilities

• Plan, set up and manage Facebook & Instagram Ads.
• Conduct audience research, targeting and retargeting.
• Manage campaign budgets, bidding, placements and ad formats.
• Create and coordinate ad creatives and copies.
• Monitor campaigns and optimise performance regularly.
• Analyse campaign data and prepare performance reports.
• Conduct A/B testing of audiences, creatives and campaigns.
• Stay updated with Meta Ads trends, policies and best practices.
• Handle Search Arbitrage and Display Arbitrage campaigns.

Skills

Facebook Ads

Campaign optimization

Audience research

Analytical thinking

Creative thinking

Multi-campaign management

A/B testing

Performance reporting

Tools

Meta Ads Manager

Facebook Business Manager

Job description

Job Description:

As a Digital Marketer specialising in Facebook Ads, you will be responsible for developing, executing and optimising paid social media campaigns across Facebook and Instagram. Your role will involve working closely with clients and internal teams to ensure campaigns are aligned with business objectives and deliver measurable results.

Job Details

• Location: Sector-58, Gurugram
• Experience: 1 – 2 Years
• Shift: 10:00 AM – 7:00 PM (Monday to Friday, Saturdays are WFH)
• Job Type: Full-Time
• Salary: As per norms
• Candidates: Gurugram-based candidates only
• Interview: Face-to-face

Key Responsibilities

• Plan, set up and manage Facebook & Instagram Ads.
• Conduct audience research, targeting and retargeting.
• Manage campaign budgets, bidding, placements and ad formats.
• Create and coordinate ad creatives and copies.
• Monitor campaigns and optimise performance regularly.
• Analyse campaign data and prepare performance reports.
• Conduct A/B testing of audiences, creatives and campaigns.
• Stay updated with Meta Ads trends, policies and best practices.
• Handle Search Arbitrage and Display Arbitrage campaigns.

Requirements

• 2 years of hands‑on experience in Facebook/Instagram Ads.
• Good knowledge of Meta Ads Manager and campaign optimisation.
• Understanding of metrics such as CPC, CPM, CTR, CPA and ROAS.
• Strong analytical, creative and problem‑solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• Knowledge of Search/Display Arbitrage is an added advantage.
• Meta Blueprint Certification is a plus but not mandatory.

Requirements: