Meta Ad Specialist - Fashion

Code To Couture; New Delhi; Hybrid; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Direct Ownership

Unmatched Exposure

Career Growth

Job summary

Code to Couture is seeking a hands-on Performance Marketer to own Meta and Google ad campaigns for high-profile fashion labels and D2C brands. You will manage end-to-end execution, optimize across channels, and deliver growth for a diverse client portfolio.

You’ll collaborate with creative teams, build advanced funnels, and rely on data-driven insights to boost ROAS and conversions in a fast-paced agency environment. Remote/hybrid options available in India.

Qualifications

• 2–4 years of hands-on performance marketing experience in e-commerce.
• Mastery of Meta Ads Manager: campaigns, pixel/tracking, audiences, retargeting, and scaling.
• Solid experience with Google Ads (Search, Shopping, Performance Max) for retail/e-commerce.
• Ability to manage multiple client accounts with strict budgets and timelines.
• Strong data interpretation skills to drive growth strategies.
• Interest in fashion, lifestyle, or D2C sector is strongly preferred.
• Copywriting ability or experience briefing creative teams.

Responsibilities

• Plan, launch, and optimize Meta ads (awareness through purchase) and Google Ads for fashion clients.
• Oversee daily budget pacing, bid adjustments, and overall campaign health across accounts.
• Design and execute structured A/B tests across creatives, audiences, and ad copy.
• Build and refine advanced audience segmentation and retargeting funnels.
• Write or brief compelling campaign copy in collaboration with creative teams.
• Track ROAS, CAC, CTR, and conversion rate to drive optimization and corrective actions.

Skills

Meta Ads

Google Ads

E-commerce marketing

Campaign management

A/B Testing

Funnel building

Data analysis

Copywriting

WhatsApp campaigns

Influencer marketing

Tools

GA4

Analytics tools

Job description

Performance Marketer (Meta Ads & Fashion D2C)

Location: India (Remote/Hybrid options available)

Type: Full-Time

Experience Required: 2–4 years in e-commerce performance marketing

About Code to Couture

Code to Couture is a premier fashion-focused digital marketing agency powering performance campaigns for over 40 leading Indian designer labels and D2C fashion brands. We engineer full-funnel Meta and Google advertising strategies that drive brand awareness, audience development, conversion-focused retargeting, and scalable online sales.

We are expanding our high-performing team and looking for a Performance Marketer who lives and breathes e-commerce fashion ads, thrives in a fast-paced agency environment, and wants direct ownership of top-tier designer portfolios from day one.

Role Overview

This is a hands-on, execution-focused position. Reporting to the Team Lead, Performance Marketing, you will take end-to-end ownership of Meta advertising campaigns for a dedicated portfolio of fashion accounts, while leveraging your strong Google Ads capabilities to support our cross-channel growth strategy.

Key Responsibilities

• Campaign Execution (Meta & Google): Plan, launch, and optimize Meta ads (awareness, add-to-cart, retargeting, bottom-of-funnel purchases, and WhatsApp campaigns) alongside Google Ads (Search, Shopping, and Performance Max) for fashion clients.
• Budget & Bid Management: Oversee daily budget pacing, bid adjustments, and overall campaign health across multiple concurrent accounts.
• A/B Testing & Optimization: Design and execute structured tests across creatives, audiences, and ad copy to continuously scale results.
• Funnel Building: Build and refine advanced audience segmentation and retargeting funnels tailored to unique designer brand requirements.
• Creative Collaboration: Write or brief compelling campaign-specific ad copy in close collaboration with our creative and content teams.
• Data & Reporting: Track core e-commerce metrics (ROAS, CAC, CTR, conversion rate), translating data insights into actionable optimization decisions and proactive corrective strategies for underperforming accounts.

What We Are Looking For (Requirements)

• Experience: 2–4 years of hands-on performance marketing experience with a strong focus on e-commerce accounts.
• Meta Expertise: Demonstrated, hands-on mastery of Meta Ads Manager (campaign structuring, pixel/tracking setups, audience building, retargeting, and scaling).
• Google Ads Competency: Solid working experience with Google Search, Shopping, and Performance Max campaigns for retail/e-commerce.
• Agency Skills: Proven ability to manage multiple client accounts concurrently with strict budget and timeline discipline.
• Analytical Mindset: Strong data-interpretation skills with the ability to turn numbers into clear growth strategies.
• Industry Passion: Prior experience or a deep appreciation within the fashion, lifestyle, or D2C sector is strongly preferred.
• Copywriting Sense: Sound copywriting judgment or experience briefing creative teams.

Preferred Qualifications

• Experience managing WhatsApp advertising campaigns.
• Exposure to influencer or affiliate performance marketing channels.
• Familiarity with GA4, e-commerce attribution, and tracking setups.

What We Offer

• Direct Ownership: Take charge of high-profile designer label and D2C brand accounts from day one.
• Unmatched Exposure: Work across a diverse portfolio of 40+ premier fashion brands with hands-on, cross-channel learning.
• Career Growth: Join a fast-growing agency environment with clear pathways for increased leadership and career progression.