Medical Representative

Zydus Wellness; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zydus Wellness in India seeks an Area Expert Business Manager to lead Expert Sales & Demand Generation across geographies aligned with the company's strategy. The role focuses on driving Rx growth, physician engagement, and field execution.

Responsibilities include achieving secondary sales targets at EMPs, managing KOL/KBL engagement, ensuring regulatory compliance, and coordinating with GT sales teams to optimize stock and market feedback. Travel will be extensive.

Qualifications

• Graduate in Pharmacy or Science.
• 2-5 years of overall work experience in Pharma/Expert Sales in FMCG/Consumer Healthcare.
• Willingness for extensive travel.

Responsibilities

• Drive prescriptions/recommendations for assigned Expert brands through engagement with HCPs.
• Achieve targeted secondary sales growth at Expert Mapped Pharmacies (EMPs).
• Identify and capitalize on new business opportunities within the assigned geography.

Skills

Commercial Acumen

Field Performance

Market Analysis

KOL Engagement

Data Integrity & Reporting

Communication

Stakeholder Management

Analytical Thinking

Negotiation

Education

Graduate in Pharmacy or Science

Job description

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co‑packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Position

Functional Reporting: Area Expert Business Manager

Administrative Reporting: NA

Location: Respective HQ

Role Purpose: This role will act as key member to the implementation of Expert Sales & Demand Generation Strategy across geographies assigned in line with the companys overall business strategy.

Key Accountabilities & Responsibilities

Financial:

• Prescription Generation: Drive favorable prescriptions/recommendations for assigned Expert brands through effective scientific engagement with HCPs.
• Secondary Sales Growth: Achieve targeted secondary sales growth at Expert Mapped Pharmacies (EMPs) for assigned brands.
• Business Development: Identify and capitalize on new business opportunities within the assigned geography, ensuring category penetration and adoption.

Customer:

• KPI Compliance: Ensure 100% adherence to personal productivity KPIs: 95% Coverage Compliance, 10 DCA / 9 CCA monthly minimum, Total Call Volume, Activations, and Reporting Compliance.
• KOL/KBL Engagement: Actively engage and build relationships with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs) via CMEs, RTMs, symposiums, conferences, and in‑clinic interventions to drive recommendations and minimize de‑recommendations.

Process:

• Reporting Discipline: Timely and accurate submission of tour plans, call reports, monthly reports, and attendance via the SFA App/geo‑tagged reporting system.
• Collaborative Sales Execution: Coordinate with GT sales teams to ensure alignment on stock availability, activations, recommendation updates, and market feedback.

People:

• Leadership Behaviors: Demonstrate professional leadership by proactively managing conflicts, adhering to compliance standards and company policies, and maintaining open, transparent communication.
• Regulatory Compliance: Strict adherence to all industry regulations, company SOPs, and governance protocols.

Key Deliverables:

• Achieve Secondary Sales Targets at Expert Mapped Pharmacies (EMP) for assigned brands.
• Drive Prescription Market Share (RxMS) Growth for promoted brands, tracked via Rx Audit reports (e.g., IQVIA).
• Execute Sales Strategies: Align with national marketing plans while customizing for local market dynamics in line with overall strategy.
• Provide Competitive Intelligence: Systematically capture and share insights on competitor activities and market movements.
• Ensure Full Regulatory and Compliance Adherence in line with industry regulations, company policies, and SOPs.

Key Interactions

Internal:

• Expert Sales Team
• Expert Customer Marketing Team
• Expert Training Team
• GT Trade Marketing Team
• GT Sales Team (Head Office and Branches)

External:

• Healthcare Professionals (HCPs)
• Key Opinion Leaders (KOLs)
• Strategic Agencies and Vendors
• Key Dimensions: Customer relationship building, Business Planning and Sales strategy implementation, Compliance with regulations.

Educational Qualifications

Preferred Qualification: Graduate in Pharmacy or Science.

Preferred Age Group: Below 30 year

Experience (Type & Nature): 2‑5 years of overall work experience in Pharma/ Expert Sales in FMCG/ Consumer Healthcare.

Functional Competencies

• Strong Commercial & Business Acumen
• Field Performance Management & Execution Excellence
• Market Analysis & Trend Identification
• Strong KOL Engagement & Relationship Management
• Data Integrity, Reporting Accuracy & Record Maintenance

Behavioral Competencies

• Highly Proactive & Results-Oriented
• Ownership Mindset with Initiative‑Taking Approach
• Willingness for Extensive Travel
• Strong Communication & Stakeholder Management Skills
• Analytical Thinking, Problem‑Solving, and Negotiation Skills