Business Development Manager

Zydus Wellness; Chennai, Mumbai; Sur place; INR 600 000 - 1 000 000; Plein temps

Résumé du poste

Zydus Wellness seeks a capable BDM Food Service to drive secondary sales in the HoReCa channel across West & South India. You will identify and manage key Food Service accounts, build relationships with stakeholders, and ensure steady supplies in coordination with RDS and branch teams.

Ideal candidates have 2–3 years in Institutional sales with strong English and regional language skills, plus familiarity with SFA tools. MBA/Graduate preferred; FMCG background is a plus.

Qualifications

• Minimum 2 to 3 years of experience in handling Institutional sales preferably in Key Accounts HoReCa with good communication skills in English and regional language.
• Strong understanding of sales fundamentals and customer relationship management.

Responsabilités

• Drive Secondary Sales in Markets assigned and ensure profitable growth.
• Identify and map Food Service Key Accounts (national/international) and align coverage with the team.
• Visit Key Accounts regularly to build strong relationships and secure regular supplies.
• Coordinate with RDS and Branch teams for commercials, collections, and claims.
• Gather competitor pricing data and analyze sales trends to identify opportunities.

Connaissances

English communication

Regional language communication

Institutional sales

Formation

Graduate / MBA Preferred

Outils

Sales Force Automation (SFA)

Description du poste

Locations to be managed: West & South of India.

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,integrating healthcare, skincare, and nutrition.

Founded in 1988 with Sugar Free, Indias first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite.

The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency.

Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand.

Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization Click on the below links

1. Company Website

2. Zydus Corporate Park

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BDM Food Service

Functional Reporting: Head FS

Administrative Reporting: Head FS

Location: XXXX

Role Purpose:

This role is responsible to drive Secondary Sales in Food Service (HoReCa) Key Account Channel in the assigned territory.

Key Accountabilities/ Responsibilities:

1. Financial:

Responsible to drive Secondary Sales in Markets assigned.

Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.

2. Customer:

Identify Food Service Key Accounts (National and International Chain Accounts) across Region and align coverage through team of Key Account Executives

Visit regularly and build strong connect with Key Accounts Stake holders for sales of Zydus products.

Identify requirements of Food Service Key accounts, acquire by conducting demonstration/sampling/ customization along with Chef Support, of Zydus products and ensure regular supplies through RDS.

Evaluate consumption, sign Purchase Contract with the accounts, and ensure Volumes and supplies on monthly basis.

Identify opportunities in alternative Bulk Institutional channels for Zydus products, eg. Bakery Manufacturing, Food Industries, etc.

3. Process:

Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.

Appraise the organisation on regular intervals about the Competetor activities such as New Products / Packs, Schemes etc.

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Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuos basis.

4. People:

Manage and Develop, Key Account Executives creating a high performing team.

Key Deliverables:

Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.

Client Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.

Market Penetration and Expansion: Expanding the companys presence in the sector by targeting new geographic areas, market segments, or product lines.

Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.

Product Knowledge and Promotion: Demonstrating a deep understanding of the companys products and services, and effectively promoting these to meet the specific needs of the market.

Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

Key Interactions:

Area Sales Manager

Zonal Sales Manager

Branch Commercial Manager

Branch Logistics Manager

Business Process Associate

Channel Business Partner (RDS)

Key Dimensions:

People Manager

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Educational Qualifications:

Graduate / MBA Preferred

Experience (Type & Nature):

Minimum 2 to 3 years of experience in handling Institutional sales preferably in Key Accounts HORECA with good communication skills in English and regional language.

Functional Competencies

Good Knowledge and understanding of Institutional Sales

Sound Knowledge of Sales Fundamentals

Having hands on experience in Sales Force Automation (SFA)

RDS Management including ROI

Behavioral Competencies:

Result Oriented

Analytical Ability

Takes Initiative

Negotiation & Problem Solving

Good written & oral communication