Sales Officer-General Trade- Vadodara

Zydus Wellness; Vadodara; On-site; INR 300,000 - 540,000; Full time

Job summary

Zydus Wellness Ltd. is seeking a Sales Officer for General Trade to drive growth in the assigned territory. You will manage both primary and secondary sales, expand distribution, and execute sales programs across channels to meet targets.

The role requires 2–3 years of GT sales experience in FMCG, familiarity with Sales Force Automation, and strong negotiation and communication skills. A Graduate or MBA is preferred. On-site position in Gujarat, India with growth opportunities.

Qualifications

• Graduation or MBA preferred with FMCG exposure.
• 2–3 years of General Trade sales experience.
• Experience with Sales Force Automation (SFA) software.
• Strong negotiation and communication skills.

Responsibilities

• Drive growth in Primary and Secondary sales in General Trade in the assigned territory.
• Identify and expand distribution; meet outlets and implement sales strategies.
• Coordinate with RDS and Branch for commercials, collections and claims; monitor competitor activity.
• Identify, motivate and develop RDS/DSR to build a high-performing GT sales team.

Skills

General Trade sales

Sales Force Automation

RDS management

ROI understanding

Education

Graduate / MBA preferred

Job description

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization Click on the below links
1. Company Website
2. Zydus Corporate Park

Sales Officer General Trade

Functional Reporting: Area Sales Manager - GT
Administrative Reporting: Area Sales Manager - GT
Location: XXXXXX
Role Purpose:
This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets.

Key Accountabilities/ Responsibilities

• 1. Financial: Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.
• 2. Customer: Identify and expand distribution in the assigned territory. Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets. Meet and build strong connect with outlets on regular basis for sales of Zydus products. Conceptualize and execute Company Programs for sustained business growth in the assigned territory.
• 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc. Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc. Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.

4. People

Identify, Motivate and Develop, RDS, DSR and create a high performing team.

Key Deliverables

• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets.
• Market Penetration and Expansion: Expanding the companys presence in the market by targeting new geographic areas, market segments, or product lines.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the companys products and benefits, and effectively distribute them to meet the specific needs of the market.
• Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings.

Key Interactions

• Area Sales Manager
• Zonal Sales Manager
• Branch Commercial Manager
• Branch Customer Marketing Manager
• Branch Logistics Manager
• Business Process Associate
• Channel Business Partner (RDS)
• Distributor Sales Representative

Key Dimensions

• Individual Contributor

Educational Qualifications

Graduate / MBA Preferred

Experience (Type & Nature)

Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation.

Functional Competencies

• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Sales Fundamentalsli>
• Having hands on experience in Sales Force Automation (SFA)
• RDS Management including ROI

Behavioral Competencies

• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & oral communication