VP- Media Planning

Aptita; Mumbai; Sur place; INR 4 000 000 - 6 000 000; Plein temps

Résumé du poste

Aptita is seeking a Client Leadership & Strategic Planning leader in Mumbai to guide integrated media strategies, engage senior client stakeholders, and drive business growth. The role demands translating complex challenges into insight-led campaigns across digital, offline, and emerging media, with a focus on governance and measurable outcomes.

You will lead cross-functional teams, mentor talent, and shape annual plans, campaign roadmaps, and product launches while leveraging data analytics and

Qualifications

• Bachelor’s degree in marketing, business, communications, advertising, or related discipline.
• 10 to 14 years of experience in Media Planning, Client Leadership, Integrated Communications, or Strategic Marketing.
• Proven experience managing large client portfolios and developing integrated media strategies across traditional and digital channels.
• Strong understanding of media planning, media buying, audience measurement, brand investment, and marketing analytics.
• Demonstrated success leading cross-functional teams, mentoring talent, and driving business growth.
• Experience working with leading brands across automotive, FMCG, technology, or similar sectors will be an advantage.
• Strong understanding of AI-enabled planning tools, audience intelligence platforms, and data-driven marketing methodologies is preferred

Responsabilités

• Lead integrated media strategies across digital, commerce, social, search, and emerging media platforms.
• Build trusted relationships with senior client stakeholders, acting as a strategic advisor across planning, investment, and business transformation initiatives.
• Translate business challenges into actionable, insight-led media strategies that deliver measurable commercial outcomes.
• Lead strategic planning across annual business plans, campaign roadmaps, product launches, and integrated marketing initiatives.
• Develop end-to-end media strategies across digital, commerce, social, search, and emerging media platforms.
• Partner with specialist teams to deliver integrated planning solutions that maximise marketing effectiveness and business performance.
• Ensure media plans are supported by audience intelligence, market insights, data analytics, and robust measurement frameworks.
• Drive excellence in campaign execution by maintaining high standards of planning quality, governance, and operational efficiency.

Connaissances

Client leadership

Strategic thinking

Stakeholder management

Executive communication

Formation

Bachelor’s degree in marketing, business, communications, advertising, or related discipline

Outils

AI-enabled planning tools

Description du poste

Position: Client Leadership & Strategic Planning

• Lead the development of integrated media and communication strategies aligned with client business objectives and long-term growth ambitions.
• Build trusted relationships with senior client stakeholders, acting as a strategic advisor across planning, investment, and business transformation initiatives.
• Translate business challenges into actionable, insight-led media strategies that deliver measurable commercial outcomes.
• Lead strategic planning across annual business plans, campaign roadmaps, product launches, and integrated marketing initiatives.
• Develop end-to-end media strategies across digital, commerce, social, search, and emerging media platforms.
• Partner with specialist teams to deliver integrated planning solutions that maximise marketing effectiveness and business performance.
• Ensure media plans are supported by audience intelligence, market insights, data analytics, and robust measurement frameworks.
• Drive excellence in campaign execution by maintaining high standards of planning quality, governance, and operational efficiency.

Data, Insights & Innovation

• Leverage consumer insights, audience data, category intelligence, and market trends to identify growth opportunities for clients. Interpret complex data and research to develop compelling strategic recommendations and business narratives.
• Champion innovation by introducing new planning methodologies, AI-powered capabilities, and emerging media
• Encourage the adoption of Open and advanced planning tools to improve strategic decision-making and campaign performance.

Client Growth & Business Development

• Identify opportunities to expand client partnerships through proactive strategic recommendations and innovative marketing solutions.
• Support new business pitches by developing integrated communication strategies and presenting compelling client solutions.
• Drive thought leadership by sharing industry trends, best practices, and award-winning work across internal and client teams.
• Foster a culture of continuous improvement by initiating cross-category learning, strategic case studies, and innovation programmes.
• Build a culture of strategic excellence by coaching team members on planning frameworks, storytelling, client management, and presentation skills.
• Collaborate across the wider to unlock specialist capabilities and integrated client solutions.
• Ensure effective resource planning, performance management, and talent development across the team.
• Extensive experience in integrated media planning, client leadership, and strategic communications.
• Deep understanding of offline and digital media ecosystems, audience planning, marketing effectiveness, and business strategy.
• Strong commercial acumen with the ability to translate business objectives into integrated marketing solutions.
• Excellent analytical, problem-solving, and strategic thinking capabilities. Outstanding stakeholder management, client servicing, and relationship building skills.
• Strong presentation, storytelling, and executive communication skills with experience engaging senior client stakeholders.
• Proven ability to lead multidisciplinary teams within a fast-paced, collaborative environment. Passion for innovation, continuous learning, and driving measurable business outcomes.

Qualifications & Experience

• Bachelor’s degree in marketing, Business, Communications, Advertising, or a related discipline.
• 10 to 14 years of experience in Media Planning, Client Leadership, Integrated Communications, or Strategic Marketing, including experience in a senior leadership role.
• Proven experience managing large client portfolios and developing integrated media strategies across traditional and digital channels.
• Strong understanding of media planning, media buying, audience measurement, brand investment, and marketing analytics.
• Demonstrated success leading cross-functional teams, mentoring talent, and driving business growth.
• Experience working with leading brands across automotive, FMCG, technology, or similar sectors will be an advantage.
• Strong understanding of AI-enabled planning tools, audience intelligence platforms, and data-driven marketing methodologies is preferred