Media Planner (Digital)

dentsu; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

dentsu in Gurugram seeks a highly creative, adaptive mobile performance marketer with deep India market expertise. You will partner with peers to plan, execute and optimize paid digital media campaigns across display, video, social and SEM, bringing local knowledge and client-focused solutions.

This hands-on role involves managing campaign setup, trafficking, QA, reporting and day-to-day operations, with collaboration across specialist channels and data teams. English fluency is essential.

Qualifications

• 3+ years in digital media within a global organisation with performance and awareness campaigns
• Proficiency in Excel; Keynote and Numbers a bonus
• Fluent in English; additional languages an advantage
• Experience developing media strategies across display, video, social, and SEM
• Well-versed in digital campaign planning processes and managing large budgets across multiple markets
• Skilled at translating information between clients and media teams
• Clear and effective communication style

Responsibilities

• Plan, execute and optimize paid digital media campaigns with India market focus
• Collaborate with international team on India market specifics
• Develop strong client relationships and proactive support
• Oversee campaign setup, trafficking, QA, reporting, and day-to-day operations
• Ensure flawless execution from planning to wrap-up reports

Skills

Digital media strategy

Campaign management

Excel

Communication

English fluency

Tools

Excel

Keynote

Numbers

Job description

• This role is covering one of the biggest brands in the world, designed for someone who is a highly creative, adaptive, and a savvy mobile performance marketer.
• You need to have extensive India market expertise.
• Buying for mobile apps with a focus on iOS inventory is a bonus.
• Experience developing digital media strategies across display, video, social, and SEM. Additional comms planning skillset a plus.
• You will partner with your peers to plan, execute and optimize paid digital media campaigns, while bringing in local India market knowledge.
• You will need to consult the wider International team on the specifics of India market and drive the innovations that is suitable for this market.
• Working as an extension of the client team – developing strong working relationship with the client to pre-empt questions before they come up, always solutions orientated and thinking about how to grow client’s business.
• Responding to client requirements in a timely and accurate manner, working seamlessly with internal stakeholders and colleagues across the network.
• Ensure flawless execution of new campaign launches from the initial media planning phase to trafficking along with the campaign wrap up reports.
• This is a hands‑on role. While supported by specialist channel and Data & Tech teams, you will be expected to actively manage campaign setup, creative trafficking, QA, reporting, performance monitoring and day‑to‑day campaign operations.

Qualifications + Skills

• 3+ years in digital media within a global organisation, with performance and awareness campaign experience
• Proficiency in Excel. Keynote and Numbers a bonus.
• Fluent in English with additional languages an advantage
• Experience developing media strategies across display, video, social, and SEM.
• Well-versed in digital campaign planning processes and experience managing large budgets across multiple markets.
• Skilled at translating information between clients and media teams.
• Clear and effective communication style.