Digital Media Planner

Interactive Avenues; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Interactive Avenues in Bengaluru leads regional media planning and buying for clients across the digital landscape. The Associate Director/Director will guide the team with expert media strategy, drive budget optimization, and contribute to new business pitches, while maintaining strong client relationships.

The role requires deep knowledge of Indian media, hands-on leadership, and the ability to manage campaigns and cross-channel initiatives.

Qualifications

• Master's or Bachelor's degree is required.
• Experience in media planning and buying is essential.
• Proven ability to lead teams and manage budgets.

Responsibilities

• Act as SME in media strategy and planning.
• Oversee team deliverables and delegate as needed.
• Develop quality standards for planning deliverables.
• Collaborate with Analytics and Strategy teams to share best practices.
• Lead 1-2 non-client projects per quarter to enhance capabilities.
• Maintain strong relationships with senior client stakeholders.
• Manage capacity planning and resource allocation.

Skills

Media strategy

Budget planning

Team leadership

Client relationship

Analytics collaboration

Communication skills

Creative problem solving

Education

Master's degree

Bachelor's degree

Tools

DoubleClick Bid Manager

Google Ads

Facebook Ads

Comscore

GWI

TGI

Job description

What You Can Expect From Interactive Avenues

Interactive Avenue's vision is to make advertising more insightful to the brands. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Media: Associate Director / Director

You will be a key member of the Media Planning & Buying team in the region. Your primary responsibility is to provide expert guidance and subject matter expertise to the team. You will ensure a sound media strategy, optimal budget utilization based on campaign objectives and available inventory, and drive ongoing cross-channel optimizations. Additionally, you will play an integral role in the new business team, leading pitch presentations. This role requires a strong working knowledge of the Indian media landscape and available media research. You will manage a budget of 60-80Cr and lead a team of 2-3 individuals.

Key Responsibilities

• Act as a subject matter expert in specific areas of media strategy and planning, leading related initiatives and integrating them throughout the agency.
• Oversee all deliverables produced by your team, either directly or through delegation.
• Own the development of quality standards for planning deliverables, such as media recommendation templates and post-campaign analyses.
• Collaborate with other team leads, particularly Analytics and Strategy, to develop best practices.
• Lead 1-2 non-client specific projects per quarter to enhance capabilities, improve work quality, or increase efficiency/optimization.
• Manage the team member responsible for the quality of media planning milestone meetings, strategic presentations, tactical presentations, and post-campaign analyses.
• Serve as the point of escalation for team issues and provide guidance for process and workflow enhancements, capability growth, improved work quality, efficiency, and satisfaction.
• Participate in new business pitches, working with the leadership team to develop plans and presentations.
• Build and maintain strong relationships with senior client stakeholders.
• Take a proactive approach to capacity and resource management.

Team Leadership & Development

• Foster a culture of teamwork, collaboration, and intellectual curiosity.
• Motivate, lead, and manage internal teams to drive programs that meet clients' performance and business objectives.
• Promote the adoption of account management best practices through leading by example, positive reinforcement, and corrective actions.
• Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members.
• Provide training to direct reports and other team members.
• Identify opportunities for process and product optimization and suggest improvements.

Skills

• Ability to forecast expected outcomes of brand and ROI campaigns and manage spend accordingly.
• Proven expertise with relevant platform tools such as DoubleClick Bid Manager, Google Adwords tools, Facebook tools, and media research tools like Comscore, GWI, TGI, etc.
• Strong written and verbal communication skills.
• Excellent organizational skills, attention to detail, and ability to multitask.
• Exceptional client relationship and management skills.
• Proven problem-solving skills and ability to think creatively.
• Detail-oriented, responsive, and deadline-driven with strong quantitative reasoning skills.
• Provide timely and actionable feedback to the team to support their development and improvement.

Qualifications

Education: Master/Bachelor's Degree